Realising our Vision for Travel & Tourism

Can Travel & Tourism become nature’s saviour?


In the coming month, the long-anticipated report, “Towards Nature Positive Travel & Tourism” will be published. Produced by the World Travel & Tourism Council (WTTC), in collaboration with ANIMONDIAL, it will help to explain nature’s ability to sustain tourism, absorb carbon emissions, prevent pandemics, and support life. It also underlines Travel & Tourism’s key challenges, which the sector must be overcome, and sets out, what I believe, is a huge potential to address biodiversity loss, and with it, climate change.

These are indeed worrying times – heatwaves are exhausting fresh water supplies, agricultural crops are failing, fish stocks dying, and wildfires destroying vast expanses of nature and people’s homes. There is no doubt that we need to reverse our exploitative and unsustainable ways and seek a future where humanity lives in harmony with nature.

Sounds great in theory, right? But with society and geo-political tensions currently taking us in the wrong direction, could this just be wishful thinking? Or is the solution yet to be fully realised?

I believe that the solution lies with responsible and sustainable tourism. 

Take the last couple of years as an example: COVID-19 took hold across the world, people no longer travelled, and the tourism revenues that sustain local livelihoods and protect fragile nature, dried up. The devastating loss of income and an inability to access nutritious food, caused many local people (especially those that live alongside nature) to return to harvesting wildlife and natural resources for survival. With nature-based tourism operations suspended, wildlife poaching, illegal wildlife trade, and the degradation of nature by opportune industries caused widespread biodiversity loss – to an extent not previously seen.

These alarming outcomes demonstrate the relevance and power of tourism. 

Just through its operation alone, tourism has an ability to sustain community resilience and wellbeing, while also providing for nature’s health. Consider then its full potential if efforts were directed to lessen operation impact, and support nature-enhancing actions. Imagine the extent of the benefits that could be achieved!

The WTTC ANIMONDIAL report, “Towards Nature Positive Travel & Tourism”, highlights these mutual dependencies as well as the business case for a Nature Positive approach. It encourages Travel & Tourism to assess and better manage its environmental impacts, while also identifying nature-related opportunities to restore, or regenerate nature. Within the publication, this process has been called “Nature Positive Tourism”.

Recognising that pre-COVID tourism revenues contributed to over 10% of global GDP, and nature-based tourism generated upwards of US$600 billion in direct in-country expenditures a year, that supported over 21 million jobs, there appears huge potential for Travel & Tourism to drive Nature Positive change. Managed well, Travel & Tourism can reverse the environmental impacts of COVID, bring greater value to nature, and help to convince even the most disengaged of communities and governments to better protect their natural heritage.

Using the “Towards Nature Positive Travel & Tourism” report as a springboard, the WTTC and ANIMONDIAL hope to work with the UN Convention of Biological Diversity (CBD) and the IUCN, and others, to position Travel & Tourism as a key player in supporting global efforts to protect our planet’s natural wonders – in effect, to become ‘​GUARDIANS OF NATURE’.

ANIMONDIAL’s Nature Positive Tourism services are available for any business keen to adopt a Nature Positive approach. These services range from an evaluation tool to assess operational impact on biodiversity, risk mitigation tools, such a nature-based product ‘healthcheck’, and a matchmaker service to find biodiversity and animal protection partners to fit business need.

Adopting a Nature Positive Tourism approach can be as easy as ABC …

  • Assess your business operations and activities against the five-drivers of biodiversity loss.
  • Build a Nature Positive approach that integrates biodiversity safeguards throughout the business and its operations.
  • Complement your actions to mitigate nature-related impacts with measurable opportunities to better protect and restore nature.
  • Develop destination biodiversity partnerships with NGOs, educational institutions, or government agencies to halt any exploitation or degradation of the natural world, and restore nature lost.
  • Empower your employees, destination partners and suppliers, affected communities and customers through simple yet informative communication to encourage the better protection of animals and nature.

» Sign up to ANIMONDIAL’s Animal Footprint initiative to discover your environmental impact.

Daniel Turner, Director ANIMONDIAL

Earth Day: Nature protects us all

Today is Earth Day. A day to celebrate the amazing place where we live, but also a time to reflect on our relationship with Planet Earth and, as ‘normality’ resumes, our reliance upon it.

This last weekend, the British public left their houses en masse. With every reason to celebrate, spend saved up money, and meet loved ones, but we must not forget why we were stuck in our homes for months… Indeed, COVID-19 still presents a significant risk, and as recorded global deaths exceed 3 million, efforts need to focus on bringing it under control, but also to ensure it never happens again.

Earlier this month, the World Health Organisation (WHO) concluded its investigation into the origins of COVID-19. It issued a call to action for global governments to suspend all markets “where live animals are held, slaughtered and dressed”, noting they “pose a particular risk for pathogen transmission to workers and customers alike”. They concluded that COVID-19 most likely originated from a species of bat, infecting humans via another, yet to be identified, animal species. Where the mixing of animal species, usually from unknown origins and of unknown health status, coupled with poor hygiene and housing conditions, provide the ideal conditions for the emergence of new pathogens that include zoonotic viruses (like COVID-19).

Live animal markets were also implicated some 17 years ago, following the SARS pandemic. Then the live animal markets were initially suspended but soon resumed, unchallenged and unchanged, despite the risk.

Whilst SARS was not as deadly as COVID-19, it is a type of coronavirus. Why no action was taken then by the international community is not understood, as on hindsight, their permanent closure could well have prevented COVID-19. Clearly international pressures must be applied today, to end these known incubators of dangerous disease.

But what does emergent disease have to do with Planet Earth?

Evidence unequivocally demonstrates that planetary health, biodiversity, climate change, and emergent disease are interconnected. Whereby the often-exploitative human activity on the natural world (i.e. animal abuse, wildlife trafficking, land conversion, habitat fragmentation, etc.) drives biodiversity-loss and climate change, and further, directly corresponds with a sharp increase in human infectious disease originating from animals (known as zoonoses). Reducing such practices, will likely aid the restoration of nature and reinstate its ability as a protective barrier against disease.

Nature should not only be regarded as the ‘silver bullet’ to lessen climate change (as concluded in ANIMONDIAL’s previous blog), but it is also considered the ‘silver bullet’, to protect us all from emergent diseases. Check out ANIMONDIAL’s 5-point plan to better protect nature. 

What can the travel and tourism sector do to help?

The sector has the ability to influence change, particularly in those destinations that rely on tourism revenues. Such action will not only help to discourage animal exploitation, and encourage the better protection of animals and nature, but it also has the means to mitigate future pandemics.

By example, FOUR PAWS, the international NGO is calling on the travel and tourism sector to help bring an end to the dog and cat meat trade, which they evidence to proliferate zoonotic disease in tourism destinations. Their investigations in Cambodia, Indonesia and Vietnam have revealed that up to 30 million companion animals are killed every year for their meat in Asia and are frequently slaughtered in markets alongside other species, contributing to the threat. This is highlighted by this infographic:

Credit: Four Paws International  

Credit: Four Paws International

Whilst few western tourists are likely to venture to intentionally eat either dog or cat, tourists are exposed to risk in marketplaces, restaurants and along trade routes frequented by tourists. Dogs and cats, along with many mammals, are implicated in the transmission of disease. Most notably the fatal diseases of rabies and cholera but, due the species mixing in the live animal markets, could well be implicated in the next emergent disease.

FOUR PAWS is seeking the support of the travel and tourism sector to raise concern with the authorities and encourage an end to the dog and cat meat trade. FOUR PAWS sets out the dangers of the trade to public and animal health and provides recommendations for future action, in the full report.

The COVID-19 pandemic magnifies numerous systemic problems, including widespread exploitation of natural resources, ineffective environmental protection, social and economic inequalities, and substandard healthcare systems. If we are to truly build back better, actions must break down the silos, exploring the synergies and convergence between climate, biodiversity, and public health.

» Support the FOUR PAWS pledge to protect local people and tourists alike from zoonotic disease

» Sign up to Build Back Better for Animals and nature


REFERENCES

Daniel Turner, Director ANIMONDIAL

Save ‘Life Below Water’

This year, there are two important international events to galvanise efforts to address the deepening crises of biodiversity loss and climatic change.

The Convention of Biological Diversity in China in May will seek to secure commitments to halt biodiversity-loss, whilst the UN Climate Change Conference in Glasgow in November, will aim to further the Paris Agreement goals and reduce carbon emissions.

These will both require cross-government commitment but, it will be their resulting actions that will be assessed for years to come, as to whether enough was done to avert these crises and reach a ‘new stable state’.

Sir David Attenborough gave an impassioned speech to the UN Security Council this week. He urged the assembly of nations for their immediate collaborative action to avert the global “collapse of everything that gives us security”, to work together to lessen climate change, and “to value nature… beyond money”. He recounted the rising global temperatures, current atmospheric CO2 concentrations “that have not been equalled, for millions of years”, the despoiling of oceans, and the catastrophic decline of biodiversity as the contributing factors. Above all, he recognised the need for every one of us to do what we can to lessen the resulting disasters ahead.

We, of course, expect our governments to step-up, listen to Sir David and other experts, and take the immediate, necessary action but, what can we do as businesses, and as individuals?

I know many of us are currently focused on our own survival during this current COVID-19 crisis, but it is also an ideal time for the travel and tourism business to review its pre-pandemic activity: identify negative impact, and seek to better manage, or ideally minimise it. I believe that actions must now be more than just ‘reduce, reuse, and recycle’, in fact we should adopt a multifaceted approach that seeks to address the key drivers of climate change: carbon emissions, over-exploitation of natural resources, and biodiversity loss.

Animal protection may not be the priority for most travel businesses, but recognising its impact on climatic change, perhaps it should be…

I co-founded ANIMONDIAL to help the travel and tourism sector work through the complexities of animal and nature protection in tourism and identify which actions can be taken to minimise negative impact and restore the health of the natural environment. It is certainly vital to ensure your product offerings are aligned to your animal protection commitment but why not also think about how you can restore biodiversity in the destinations you visit. ANIMONDIAL’s Build Back Better for Animals initiative is offering webinars, trainings and services to inform, inspire and empower travel and tourism professionals. Providing all that you need to assess impact, and review and improve current practices.

For example, consider what you can do to better protect our oceans and seas.

These cover 70% of Earth’s surface and within them live tiny plant-like organisms, known as phytoplankton. Just like plants and trees they contain chlorophyll that capture sunlight and use photosynthesis to convert it to energy, producing oxygen as a by-product. Phytoplankton are as equally important as rainforests and woodlands and produce over 50% of the world’s oxygen and absorbs 50 x more carbon dioxide than our atmosphere (World Economic Forum, 2019). They also support all life within seas and oceans, including approximately 16% of all animal protein consumed globally and the livelihoods of 40 million people (OECD, 2016).

Damage to these fragile environments, through pollution (plastic, chemical, fertilisers, etc), overfishing and trawling, damping of waste, etc., kills the phytoplankton, realising stored carbon, and removes that life support. Not only does this exacerbate global warming, but also threatens to change our climate and weather patterns. According to the US National Oceanic and Atmospheric Administration “more than 90% of the warming that has occurred on Earth over the past 50 years has happened within the ocean”.

The point I wish to make is that whilst it is important to focus on carbon emission reduction, such as converting to green energies and cutting out single-use plastics, it is equally, if not more important to protect and regenerate the life on Earth that already exists. From ‘Life Under the Water’ (SDG14) to ‘Life on Land’ (SDG15). A mature tree holds over 100 times more carbon, and life support, that a newly planted sampling; placing more importance to preserving primary forests than planting more trees.

By adopting measures to better protect animals (biodiversity) and nature (life support), we have a chance to lessen the crises that Sir David had said are inevitable if ‘we’ continue on ‘our’ current path.

Each month I aim to focus on different natural environments and mention projects that are doing great work to better protect that environment. Offering travel businesses the opportunity to learn about their work, I hope travel businesses will support their activities and fulfil their SDG obligations. This month, acknowledging the start of the UN Decade of Ocean Science for Sustainable Development – a framework to support the sustainable management of the oceans – I have focused on actions to save ‘Life Below Water’ SDG14 – “to conserve and sustainably use the oceans, seas and marine resources for sustainable development”. The following are all members of ANIMONDIAL’s Animal Protection Network:

Save the Aegean

Save the Aegean is an initiative of the Archipelagos Institute of Marine Conservation that aims to form an alliance between environmentalists, scientists, businesses, and consumers to reduce the environmental footprint on this popular sea.

Save the Aegean aims to contribute to the protection and preservation of the Aegean Sea’s rare biodiversity, through filling in knowledge gaps via research and awareness raising through effective conservation actions and eco-tourism.

Aegean Marine Life Sanctuary (AMLS)

The Aegean Marine Life Sanctuary aims to become the world’s first sanctuary for dolphins, displaced from zoo attractions, and provide rescue and rehabilitation of sick, injured or ‘at-risk’ marine animals. Serving as a model of a multi-disciplinary teaching facility, AMLS will focus on providing solutions-based initiatives to better protect marine mammals and turtles through a ‘unified’ Mediterranean Marine Mammal Rescue Network.

Barbados Environmental Conservation Trust (BECT)

The Barbados Environmental Conservation Trust (BECT) has been set up to enable and support local communities and environmental activities aimed at the preservation and restoration of Barbados’ natural assets including the conservation of its marine life. Supported projects include the protection of marine life, particular turtles, and the regeneration of its coral reefs. Efforts seek to restore the country’s marine biodiversity, protect its beaches from erosion, and boost the attractiveness of the habitats for ecotourism.

CCell

A UK-based organisation, CCell was founded to solve the one of the of most devastating effects of climate change: The degradation of the world’s coral reefs and coastal erosion. CCell provides a cost-effective, long-term and sustainable solution by utilising energy from renewable sources to generate rock at a rate grown 2-3 times faster than in nature.

Corals grown in hatcheries are planted onto the rock creating a reef benefitting the environment and providing comprehensive coastal protection. Their pilot project in Mexico is underway and in collaboration with the local community and international artists, they now wish to develop an underwater attraction to appeal to the eco-tourism market and extend the protected marine zone. The project aims to improve knowledge and encourage cross-community support creating a site of marine restoration, environmental education and cultural appreciation.

Please get in touch if you would like to be introduced to one of these exciting projects that are protecting Life Below Water.

» More about ANIMONDIAL’s Animal Protection Network 

» Sir David Attenborough’s speech to the United Nations Security Council (February 2021)

Daniel Turner, Director ANIMONDIAL

Build Back Better: can sustainable tourism regenerate nature?

Tropical frog

Now that the disastrous year of 2020 is behind us, we can all look forward with new hope. Hope that the road to recovery is short lived, hope that tourism will once again support opportunity and development, but also the hope that the threat of further pandemics will be averted, and the fallout never happens again.

We now know that COVID-19 is an animal-borne disease, or zoonotic disease, its passage to humans eased when nature’s natural barrier has been eroded or removed. The World Health Organisation estimates these kinds of diseases account for 75% of all newly detected human pathogens over the last 30 years. Disease, and potential pandemics, which could be averted if biodiversity loss is halted and nature’s health restored.

This is a stark reminder that habitat degradation, animal exploitation, biodiversity loss and climate change are not someone else’s issue but actually affect us all. Facts that certainly help to focus our minds, but ‘not knowing what to do’, or ‘how to do it’, often prevents action, and change.

I co-founded ANIMONDIAL, a specialist consultancy, to help travel businesses cut through the complexity and understand the impacts of their actions on animals and nature, and in so doing, to take responsibility, make informed decisions, and minimise detrimental activity. Protecting animals may not be the first topic that springs to mind when developing your sustainable business strategy, but perhaps it should be…

Not only do we share our planet with 1.8 million+ other species, but their welfare and survival are integral to ours. If poorly managed, tourism tends to exploit animals, degrade their natural attributes, cause habitat and biodiversity loss, and result in climate change, human-wildlife conflict, and viral emergence. However, tourism can be a force for good too, influencing the better protection of the natural environment, its biodiversity, and animal welfare, through tourism revenue and operation. The World Economic Forum estimates nature’s economic value generation at US$44 trillion — that’s over half of the world’s total GDP!

It was therefore shocking to learn that large numbers of animal and plant species are in drastic decline, with monitored populations of mammals, birds, amphibians, reptiles, and fish having reportedly declined by on average by 68%, since 1970 (Living Planet Report, 2020). According to the IUCN, one fifth of the world’s animals and plants are now threatened with extinction. There appears to me no greater need, and reason, to halt biodiversity loss and Build Back Better for animals and nature.

“We are the first generation to know we are destroying our planet and the last that can do anything about it.” — Tanya Steele, Chief executive, WWF

So, as we consider how to Build Back Better during tourism’s resurgence — and we must at this opportune time — it is imperative to follow a more considered approach to sustainability planning and application:

  • Acknowledge that environmental, social, and economic impacts are related and interconnected. Consider the fact that a problem may be better addressed at its cause, rather than focusing on the consequence.
  • Define your commitment, informing your customers, partners and suppliers, and integrate it throughout the business with defined roles and responsibilities for each team.
  • Don’t feel you need to shoulder solution development alone, work with others (experts, partners, suppliers and other travel businesses) to overcome industry challenges.
  • Always consider the wider implications of your actions on local people, individual animal welfare, and the natural world, before they are negatively affected.
  • Join ANIMONDIAL to Build Back Better for Animals and seek to protect both the animals involved in your product offerings and experiences, and the animals whose welfare may be indirectly compromised within the destinations you visit.

» Sign up to ANIMONDIAL’s Build Back Better for Animals and benefit from exclusive offers and discounted services

In 2021, ANIMONDIAL launched a series of webinars and workshops to inform, inspire and empower travel and tourism businesses to Build Back Better for Animals. » Check out what’s on.

Join ANIMONDIAL, together with other travel experts, for a lively panel discussion at the Adventure Travel Networking Conference on 5th February to consider the implications of Building Back Better. » Find out more

Daniel Turner, Director ANIMONDIAL

Everyone needs nature, but nature needs us too

Mountain Gorilla

Perhaps like me you have spent this month hellbent on listening to, and consuming all that WTM Virtual had to offer in the way of reassurances, advice, and inspiration for future travel and tourism?

Unusually for WTM to have the time to listen to the presentations, as well as to take part, has been hugely welcomed. A rare opportunity to hear the sentiments of others, to learn, to connect, and importantly, to think.

“Tourism can be a force for good”, certainly resonates, as well as the urgent call by Ministers “to create a safer, greener and smarter travel and tourism”. I certainly support such sentiments, particular in relation to animal protection and biodiversity regeneration, but whilst an important call to action, there remains difficulty for business to decipher viable actions from such a vision. This is a recurring challenge for travel businesses that want better to protect animals and the natural environment – and why the ANIMONDIAL consultancy was established.

The 2020 Living Planet Index (LPI) presented a stark picture:

  • Between 1970 and 2016, there has been an average 68% decline in monitored populations of mammals, birds, amphibians, reptiles, and fish.
  • One fifth of the world’s animals and plants – 32,000 species – are threatened with extinction.
  • The planet’s biodiversity is in rapid decline, threatening ecosystem viability.
  • This threatens our ability to access food and fresh water, medicines and materials, and our capability to combat Climate Change and future viral emergence.

Basically, since 1970, our Ecological Footprint has far exceeded Earth’s rate of regeneration.

There is really no time to waste, we need to act #ForNature.

Encouragingly, I have seen a shift in people’s sense of urgency, and support for action to better protect nature, but there is also a sense of disconnect too that must be addressed.

Perhaps it is so huge an issue that many people feel that action is best left to governments, or it’s the responsibility of big business, or that ending the Covid-19 pandemic has greater importance. These mindsets were considered in the ‘Tourism and Biodiversity, Friend or Foe’ discussion (available at WTM Virtual), which acknowledged the role of business to engage and invest in nature.

The discussion between responsible tourism professionals and conservationists also recognised that Covid-19, biodiversity-loss and the Climate Crisis are inter-related. Failure to protect and regenerate nature will ultimately increase the likelihood of greater environmental challenges, which includes further pandemics. Humanity’s wellbeing, prosperity and survival is therefore dependent on healthy, functioning ecosystems.

Nature is valued and enjoyed by everyone, we must do what we can to protect it.

As tourism businesses, we already know the importance of nature and what it uniquely brings to many destinations across the world. We know travellers are increasingly wanting to include nature in their holidays and ensure measures are taken to minimise negative impact. Tourism can also generate value in nature, influence the protection of key species (such as the Bengal tiger or mountain gorilla) and with tourism revenues, encourage local and national governments to better protect wild spaces and ecosystems.

Tourism, and the thousands of SMEs that underpin the industry, could therefore play a significant role in leading the charge on nature protection and regeneration by:

  • Offering greater nature-based tourism product;
  • Investing in local communities;
  • Working with your suppliers to deliver sustainable activities and solutions;
  • Supporting genuine community-based conservation;
  • Ensuring only sustainable and responsible activities with animals;

These are obvious and easy steps in the right direction. Although we could do more.

Defining what to do, and how to make a meaningful difference is, however, a complex task. This was a reflection as I completed ANIMONDIAL’s submission to the Business for Nature consultation on the Post-2020 Global Biodiversity Framework. ANIMONDIAL has joined over 600 businesses to urge the world’s governments to set ambitious goals, targets, and policy directions in the lead-up to COP15 on the Convention of Biological Diversity (May 2021). Mobilising multi-sectorial businesses to influence governments to better protect biodiversity is certainly commendable, but it also occurred to me that businesses, particularly in tourism, could further step-up and play a key role. Particularly if those ambiguous visions were translated into relatable and viable actions to optimise output. Whereby overall recommendations to review, reduce and protect are specifically defined for airlines, accommodation-providers and tour operators, for instance. Whilst the SDGs provide important guidance, I would recommend the recruitment of sector and sub-sector champions to help the different businesses optimise on their output.

What is clear is that all businesses, and functions within, irrespective of the sector, must:

  1. Review their current activities against the SDGs and performance criteria;
  2. Measure and minimise negative impact;
  3. Act to better protect and restore nature and its biodiversity.

Check out ANIMONDIAL’s Build Back Better for Animals, supporting the tourism sector.

The other consideration to ponder is should there be ‘a stick’ to encourage those businesses that choose to ignore the urgency, or worse still, proliferate its demise? Justin Francis, WTM panellist and long-term pioneer of responsible tourism, certainly thinks so, he advocates a legal requirement for businesses to ensure biodiversity net gain and penalties for those that do not.

Ultimately everyone needs nature, but nature needs us too.

» Find out more about ANIMONDIAL’s Build Back Better for Animals initiative
» Sign up to ANIMONDIAL’s newsletter for the latest on animal protection news

Daniel Turner, Director ANIMONDIAL

Join the Sustainability Revolution!

Deer looking at the city

“In the midst of every crisis, lies great opportunity.” – Albert Einstein

This quote has sprung to mind several times over the past seven months and is perhaps now more poignant to the Travel and Tourism sector than most. According to the World Trade Tourism Council in 2019, prior to the outbreak of Covid-19, the sector supported 330 million jobs globally, and now as we hit the difficult winter season, we are likely to suffer 197.5 million job losses.

This is indeed a time of unprecedented global crisis, a time we switch to survival mode, to save our jobs, and our industry. However, there is STILL opportunity. Not of increased profit and market growth, but of increased global determination to fight an invisible war and build back with a greater respect for nature.

Nature is indeed ‘everyone’s business’. According to the Business for Nature Initiative, over half of the world’s GDP is reliant upon it, and through unsustainable supply chains, we are drawing away more than can be replenished.

At no time in our history has consumer priority towards safety and ethical standards been higher. People are putting their trust in businesses to make things better, and it is suggested that global brands have more influence over public conscious than our political leaders. Through Business for Nature, corporations are calling on governments to adopt policies to reverse nature loss in this decade. This is a journey I am proud to be a part of. This month ANIMONDIAL was honoured to reach the finals of the Lloyds Bank National Business Award for Social Impact for our work to galvanise the amazing work of NGOs and travel businesses through the crisis.

At this time of increased global unity, could we be facing a new revolution? – The Sustainability Revolution. Never have we seen such focus on ethical rights and responsibilities – the rise of veganism and ethical consumerism, the growth of importance of the Global Sustainable Development Goals… and then in walks Covid-19 to knock us all sideways! We need to better protect nature for our own survival. In this blog, I am choosing to focus on the biggest issue of this generation: the survival of Planet Earth, and the role of the travel and tourism sector to lead the way for the Sustainability Revolution…

First of all, let’s look at the problem…

In economic terms, nature is believed to have an estimated value generation of 44 trillion US dollars (equal to over half of the world’s total GDP!) However, humanity’s negative impact on the planet is not only contributing to the Climate Change Crisis but also increasing the occurrence of animal-to-human (zoonotic) infectious disease such as Covid-19. In fact, over 60% of all known diseases discovered in the last 50 years originate from animals and spread to us when the protective barrier of nature has been jeopardised.

But why should all this matter to us, the travel sector?

  • The lack of tourists visiting national parks may well have stemmed the tide of negative impact caused by ‘over-tourism’, but the lack of revenue has resulted in less money generation for conservation efforts.
  • With wildlife tourism supporting over 30million jobs, lockdown puts a huge strain on local communities.
  • With park staff and anti-poaching patrols losing employment, threatened wildlife, such as the highly endangered pangolin or black rhino, are left increasingly vulnerable to further persecution.
  • Tourism itself, puts an enormous stress on the natural environment, and encourages greater contact between nature and people, thus heightening exposure of viral transference.
  • And of course, other animal species are at risk of catching the virus and passing it on. Malayan tigers at the Bronx Zoo contracted Covid-19, whilst non-human primates are also highly susceptible. As projects are struggling for funds to continue their conservation work – we are at risk of losing some of our most vulnerable animal species.

Recognising that up to 60% of holiday excursions or experiences, and up to 96% of all tourism activities in Asia, involve animals and nature, we must all take positive actions right now.

The good news, however, is that the Covid-19 pandemic has led to some ground-breaking positive change for animals and nature. As human activity has reduced, nature has taken advantage! There have been encouraging reports of re-wilding of urban areas. We have seen wildlife – from coyotes, spotted at the Golden Gate Bridge – to wild horses grazing in downtown Washington DC. In Asia, China is closing live animal markets and announcing a ban on wildlife consumption. And one of Southeast Asia’s most iconic tourist destinations, Siem Reap has taken major strides to protect dogs and cats by banning their trade and consumption.

Taking all of this into account, what steps can we take at this challenging time to aid our recovery and rebuild the travel and tourism sector for the better protection of the planet?

Step 1: Look inwardly

Whilst operations are grounded, this is a rare opportunity to review them – to return more effective and make the protection of animals and nature an integral component of our tourism agenda. Here are some ideas:

  • Adopt new animal and nature SDG commitments for your business and ensure these are ingrained into all your business practises and operations.
  • Use this opportunity to audit your tourism experiences that involve animals or nature to identify and mitigate risk of zoonotic disease transfer and negative local impact.
  • Encourage activity-suppliers to adopt their own animal protection commitments through selling only responsible and sustainable experiences, and supporting suppliers to improve standards, avoiding loss of local livelihoods.
  • Educate customers about animal and nature protection. Use this time to create new customer guidelines and educational materials to engage their interest and report any questionable activities.

Step 2: Collaborate!

‘Nature is everyone’s business’! Changing our relationship with nature is too great a task to do on our own. Working together we can make big impact for the better protection of animals and nature in tourism.

  • Sign up to the World Trade Tourism Council Declaration on Illegal Wildlife Trade and the International Wildlife Trade Zero Tolerance Policy to to support the protection of endangered species.
  • Join the World Economic Forum’s Business for Nature initiative, engaging governments to reverse nature loss by 2030.
  • Support global tourism solutions: Work together to establish and invest in new solutions to some of the biggest, long standing issues for animals and nature in tourism.
  • Work with NGOs to deliver meaningful change: This can be as simple as signing a pledge, donating skills or funds to help them deliver their work or including projects within holiday portfolios.

Step 3: Shout about it!

For the marketeers amongst us: do not let all this good work go unnoticed! Speak to colleagues and ask them to tell you what actions your company is taking to help save the planet and then shout about them! Tell amazing stories and win over the hearts and minds of customers by building your brand as one that cares for the planet! And importantly, use your influence to inspire others to follow your lead.

When lockdowns ease, we have a choice of returning to unsustainable ‘business as usual’, or to take greater responsibility moving forward. So, perhaps now is our chance to take stock, hit reset and set new intentions towards a better future. Join the new revolution and leave your legacy to save nature and save ourselves!

For all travel businesses keen to know more about how to Build Back Better for Animals,
sign up to ANIMONDIAL’s free monthly newsletter.

Helen Usher, Director ANIMONDIAL

The Adventure Travel Guide Standard: Facilitating Responsible Travel

Photo: Jo-Anne McArthur / We Animals

This spring I was asked to help with the 2nd Edition of The Adventure Travel Guide Standard (ATGS): a comprehensive, voluntary guide to support tour operators, destination managers and guides, evaluate and improve travel guide quality and performance. The ATGS is due to be published in October 2020; a ‘must have’ for travel businesses seeking to Build Back Better.

Anyone who has travelled off the beaten track, enjoys exploring wild places, or prefers a more immersive travel experience may have had the pleasure of being accompanied by a tour guide. Not only do they provide ‘the face’ of the tour operator and keep us safe, but they can also provide a gateway to an immersive, and quite possibly, a transformational experience. Whereby a holiday, or tour, becomes educational and inspirational, as well as enjoyable.

Certainly, from my experience, the guide is an integral contributor, but I have also found that the opportunity to educate, and encourage responsible practices by guests is often lost. Particularly when their desire to interact with animals can place people at risk, jeopardise the welfare of animals, and taint the values of the tour operator.

It was therefore a welcome opportunity to contribute to the ATGS, ensure its alignment with industry animal protection guidelines, and incorporate relevant guidance to encourage responsible animal tourism.

It was also a pleasure to meet Myles Farnbank, Head of Guides and Training at Wilderness Scotland. Myles is an experienced wilderness guide with many years of sea kayaking, canoeing, sailing and mountaineering in some of the worlds wildest places. He is also a guide trainer and consultant. I have asked Myles to provide a Guest Blog for ANIMONDIAL. He considers the role of the tour guide, the importance of an international guiding standard, and the future for tour guiding.


Adventure travel has grown rapidly in recent decades. It has led to an increase in demand for professional adventure travel guides and, in turn, the need for accessible training and clear universal adventure travel guide qualifications and performance standards. Wilderness Scotland aspire to offer clients world class adventure travel experiences.  Put another way, we aspire that our experiences are potentially transformational.  We can’t guarantee this, as what is transformational for one person may not be for another.

However, we can aim to increase the potential for transformational experience.  To do this well requires careful thought, planning and skill on the part of the guide and of course appropriate training that supports these aspirations.

Adventure travel guides are central to the delivery of professional, responsible and memorable adventure travel experiences. They manage safety and risk and ensure the overall quality of the participant’s experience while safeguarding the adventure travel company’s and the destination’s reputation. Moreover, adventure travel guides have a critical role to play in delivering and educating about sustainability with a focus on climate emergency, biodiversity preservation, and the social impacts of global tourism.

For a tour operator, when considering the inclusion of a guide, must consider the need for, and evaluate their ability to:

  • Provide safe and challenging experiences
  • Provide the highest level of customer service & hospitality
  • Represent the company ethos & values
  • Be advocates for the local communities, wildlife and landscapes
  • Be destination and activity ‘experts’
  • Be skilled in group dynamics, communications, leadership and marketing…
  • Be flexible, fun, engaging and spontaneous

Being a guide involves a large and varied skill set.

“To be a guide you’ve got to be an expert in lots of different things: wildlife, culture, history, politics, you name it.  You have to be a diplomat, a nanny, a psychiatrist, a paramedic, a cheerleader, you’ve got to be all sorts of things. You’ve got to be super-human.”

The range and availability of training for adventure travel guides varies greatly depending on where you are in the world. Some countries have well established training, qualifications and protocols in some cases tied into legal frameworks. In other countries there is literally no training available other than what a business or guide may have created themselves.

In an effort to bring together one integrated Adventure Travel Guide Standard (ATGS), in 2015 the Adventure Travel Trade Association (ATTA) convened a working group of adventure travel professionals from 16 countries, including guides, business owners and tour operators. The ATGS is to be revised every 5 years, first by the working group and then through a public comment period. The 2nd edition has been revised between August 2019 and September 2020. It is to be released to the public in October 2020.

The ATGS is a framework businesses and guides can sign up to and use as the basis for their in-house guide training, as well as informing the development of formal qualifications. We at Wilderness Scotland use the ATGS in developing our guide training offer. Our award winning 12 day Wilderness Guide Training Programme, the first of its kind in the UK, used the ATGS as a framework.

The ATGS is based around five core competencies which have been identified as essential for adventure travel guides regardless of geography or activities:

  1. Sustainability
  2. Technical Skills
  3. Safety and Risk Management
  4. Customer Service and Group Management
  5. Natural and Cultural History Interpretation

I have been involved in the working group for both editions. In this latest review I led a team focussing on the Sustainability competency. Daniel at ANIMONDIAL has been a crucial help reviewing the content around animal welfare in tourism. Our relationship with animals has been brought into even more sharp focus with the COVID-19 pandemic.

The pandemic has had a huge impact on tourism globally with many businesses and guides fighting for commercial survival. However, tourism is slowly recovering and developing training and protocols around the ‘new normal’. The need for well trained and experienced guides providing both transformational, sustainable and responsible experiences is more important than ever.


The 2nd Edition of The Adventure Travel Guide Standard (ATGS) will be published in October 2020 and accessible through ANIMONDIAL’s October newsletter. It will provide the means for tour operators to evaluate the quality and performance of their guides, encourage tour guides around the world to advocate and apply sustainable and responsible practices, and support the travel and tourism sector Build Back Better for animals, people and nature.

» Find out more about “Build Back Better for Animals”
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Daniel Turner, Director ANIMONDIAL

Time to Build Back Better for Animals

ANIMONDIAL’s new initiative to guide and advise the travel and tourism sector to ACT #ForNature.

There is no better time, or need, to work together to build a fairer and more resilient society that is kinder to animals and the planet; through clear and achievable objectives and actions.

As the travel and tourism sector focuses on its recovery in what is still a highly challenging time, the UNWTO has called on the industry to “Build Back Better”, and deliver a fairer, more sustainable, and responsible future. Scientists to business leaders have urged industry-drivers and policymakers to ACT #ForNature. Whilst animal protection NGOs advocate an end to wildlife consumption, captive animal exploitation, and intensive food production.

These are all well-intentioned objectives, but my fear is that whilst businesses may support a more sustainable approach, few will enact these recommendations without clearly defined, quantifiable outputs.

Keen to help the travel and tourism sector “Build Back Better”, ANIMONDIAL, the specialist consultancy advocating responsible animal tourism, aims to help businesses Build Back Better for Animals.

Combining its expertise in animal welfare science, sustainable tourism development and social impact, ANIMONDIAL is offering a one-stop-shop of capacity-building and enhancing services to help businesses:

1. Maximise their positive impact

A healthy natural environment is intrinsically linked to the health of natural ecosystems, animals, and people.

If managed well, tourism can influence the better protection of nature and its biodiversity, valuing and investing in nature conservation and ecosystem services, creating jobs, and supporting local livelihoods. However, if poorly managed, tourism tends to exploit nature, its wildlife, and its limited resources, resulting in biodiversity loss, Climate Change, and greater human-wildlife challenges.

As explained in a previous ANIMONDIAL blog, a healthy natural environment is intrinsically linked to the health of natural ecosystems, people, and other animals, as well as vital for tourism productivity.

ANIMONDIAL’s ‘Animal-Friendly HealthCheck’ includes a review of existing animal-based activities, supplier auditing capacity, and advice on product selection and outward facing communications. This provides travel businesses all that is required to better protect animals and the natural environment.

2. Build resilience against public health risk

An incredible 70% of all human diseases discovered in the last 50 years originate from animals.

The World is now conscious to the fact that Covid-19, is a zoonotic disease, of animal origin, that had developed by a coronavirus jumping from animals to humans. However, whilst minimising close contact between people and animals, is an obvious solution, it is not a viable solution, considering animals are a vital resource for our enjoyment, comfort, livelihood, food, health, and survival.

In tourism, interaction with animals and nature is increasingly popular, with up to 60% of holiday activities involving animals (ANIMONDIAL) and 96% of travellers to the Asia Pacific undertaking a wildlife tour (UNWTO 2019); not least the 9 million livelihoods dependent on wildlife tourism.

ANIMONDIAL will help you establish safeguards in your operation and supply chain that will protect both people and animals from zoonotic disease, whilst an expert review of currently practices will identify and mitigate any high-risk activity.

3. Combat illegal wildlife trade

Sustainability can no longer be regarded as an ‘aim to have’, but an integral component of all that we do.

Ending the illegal wildlife trade is essential to protecting global biodiversity and controlling the emergence and spread of zoonotic diseases. Generated and proliferated by huge profits and minimal risk, the unsustainable trade threatens the survival of thousands of ‘endangered’ animal and plant species that are integral to the good health of the natural environment.

Travel businesses should work with their suppliers to ensure they do not sell or promote the sale, or transport of unsustainable wildlife or their products, and ask their customers not to pick up, collect or buy live, or parts of animals or plants.

4. Invest-in-Nature

As a biologist, it is often difficult to review some animal experiences objectively. Particularly when poor practice or negative impact is identified.

However, at a time when travel businesses are under greater scrutiny over the animal activities they sell, it is vital that any such decision is based on accurate and complete animal welfare assessment. This will help to identify any shortfalls against requirement and evidence to substantiate the need for improvements. ANIMONDIAL advocates this approach over the proverbial ‘stop sale’ (when a tour operator no longer sells an attraction), instead opting for constructive engagement, encouraging attraction-providers to make the required improvements. Stopping the sale of an attraction, relinquishes any influence over their activities. So, whilst tourism boycotts may well raise awareness about an issue, from experience they usually do little to address the concerns and can even make matters worse.

ANIMONDIAL offers travel businesses the chance to improve the protection of animals in tourism through working with attraction suppliers and non-profits, supporting carefully selected meaningful courses, and by providing their customers with guaranteed animal-friendly experiences.

5. Build back trust in travel

There is a distinct need for the travel and tourism sector to do more to minimise its impact on animals and the natural world to win back public trust.

Media has reported low public trust in travel, exacerbated by the covid-19 crisis. Animal protection NGOs continually criticised their perceived exploitation of animals in tourism, whilst the industry’s contribution to Climate Change is well documented.

ANIMONDIAL is keen to ensure those tour operators and travel agents, and animal-attraction suppliers, that actively seek to minimise negative impact, are duly recognised and rewarded.

ANIMONDIAL wholeheartedly supports the well-intentioned calls for decisive action by the travel and tourism sector to become more sustainable, resilient, and responsible. However, recognising that it may not be possible for the majority to achieve this on their own, ANIMONDIAL is offering its extensive knowledge and experience in animal welfare and nature protection to build a fairer and more resilient society that is kinder to animals and the planet.

Contact us to find out more about “Build Back Better for Animals”, and why not sign up to our free monthly e-newsletter!

Daniel Turner, Director ANIMONDIAL

How the COVID-19 pandemic has affected animals

Photo: Mahouts Elephant Foundation

Photo: Mahouts Elephant Foundation

World news during the COVID-19 lockdown has been full of reports documenting what appears to be a revitalised nature. As human activity – industry, transport, and tourism – has stopped during global lockdown, levels of air, water and noise pollution have dramatically dropped, and nature has taken advantage. So much so, there have been encouraging reports of rewilding of urban areas. Where wildlife, from coyotes, spotted at the Golden Gate Bridge, to deer, wild horses and boar seen gazing in downtown Washington DC, Izmir and Barcelona, to dolphins observed swimming in Istanbul’s Bosphoros and the canals of Venice, have seemingly taken advantage of the lack of humans.

In my last blog, I considered humanity’s negative impact on nature and how our activities are causing heightened loss of biodiversity, which in turn, threatens our own existence. Now that human activity is reduced, due to the COVID-19 lockdown, it presents a unique opportunity to see if, and how nature will take back control, but further how humanity can better manage its negative impact on nature.

For instance, the lack of tourists visiting national parks may well have stemmed the tide of negative impact caused by ‘overtourism’, but the lack of tourism revenue has resulted in park staff losing their employment, ending anti-poaching patrols and wildlife monitoring, and local people, their livelihoods. However, this has caused other pressures, with conservation NGOs raising the alarm that threatened wildlife are suffering from heightened illegal logging and wildlife poaching.

ANIMONDIAL’s Animal Protection Network partner, the Archipelagos Institute of Marine Conservation recognises both the positive and negative consequences of the pandemic:

“Whilst COVID-19 has greatly impacted our research and conservation work due to travel restrictions, this unique situation has provided a unique opportunity to monitor marine ecosystems, which for the first-time face reduced human impact and minimal underwater noise pollution. It has also given Archipelagos more time to devote to the continued development of the Aegean Marine Life Sanctuary. Once complete this will provide refuge for dolphins, seals, and sea turtles threatened by the immense impact of human activity on our seas and our planet overall.”

Elsewhere, wildlife reliant on humans for food, have ventured into urban areas in search of food. The deer from Japan’s Nara Park and primates in Lopburi Thailand, who are usually fed by tourists, have invaded city streets during the lockdown to find food. Their dependency on ‘free’, and likely calory-rich foods, from people has altered their natural feeding behaviour.

Whereas animals kept in a captive environment, who are also dependent on people for food, but lack the freedom to search for it themselves, are completely dependent on their carers. However, their presence, and the quality of care they provide is often dependent on revenues raised through ticket sales, government subsidised and donations, which have all but stopped the last three months.

This sense of purpose and responsibility for animal protection is evidenced by one of ANIMONDIAL’s partners, Ape Action Africa, a sanctuary for rescued primates in West Africa:

“Our initial challenge was to do everything possible to protect our rescued primates from the risk of COVID-19. Enhanced health and safety protocols were put in place, and our team began living permanently on-site; education and community programmes were suspended, and our doors were closed to the public. Though these steps have so far been effective in keeping our endangered gorillas, chimpanzees and monkeys safe, their future is by no means secure. Our income has dropped dramatically, and we are facing the biggest funding crisis in our history. We have cut our costs as far as possible, but we have to provide care for our 280 rescued primates, and our financial reserves are rapidly diminishing. We would ask anyone who is in a position to support our work to please donate and help us keep caring through these incredibly challenging times.”

Equally, the lack of tourism revenue has been tough on animal-based attractions. Reports from Thailand reveal that most of the 300+ elephant tourism venues have closed. The lack of income and restrictions on business operation has meant that many of the elephants have had to leave the venues and return home. This includes the elephant “centrals” like Ban Taklang Elephant village in East Thailand. Here the elephants’ sustenance and shelter has become the responsibility of their original owners who, before the pandemic, had survived off the rent of their elephants to the tourist camps. Now with no income, their future, that of their families and their elephants are becoming increasingly desperate.

If these hardships continue, only the most resourceful will survive. As demonstrated by ANIMONDIAL partner, the Mahouts Elephant Foundation, which runs ethical elephant-based experiences in northern Thailand:

“Overnight there was a complete stop in guest bookings that included international school groups, our own annual study abroad field course and some ground-breaking exciting research. All income came to an abrupt halt which is a huge challenge for any organisation. Whilst we have re-scheduled some bookings for later in the year, it will take some time for things to return to pre-pandemic normality. We are a highly skilled team on the ground and I am so incredibly proud of our team for re acting with professionalism and a passion for the work we do, everyone without exception has pulled together and due to some emergency funding we are keeping our whole team intact. We are continuing with planned infrastructure work, offering those in the community intensive English lessons and teaching mindfulness to key members of the team. We are excited to re-launch our guest programme as soon as travel is open again.”

Whilst it is fair to say that wildlife in the wild has had some respite from destructive human interference, it is perhaps premature to state that nature as made a comeback. However, these 100 days have given us a chance to take stock and change the way we think about change. Ultimately, whether this pandemic is good or bad for the environment depends not on the virus, but on humanity. As lockdowns are eased across the world, we have a choice of returning to unsustainable ‘business as usual’, or to take responsibility for our actions, protect nature, and work towards a better future.

ANIMONDIAL seeks a better world, where tourism is kind to animals. During COVID-19 pandemic, it is offering non-profit organisations access to FREE support and guidance through its ANIMAL PROTECTION NETWORK. Whilst tour operators have the chance to include responsible alternative animal activities in their holiday offerings. If you are interested in finding out more, drop us a message.

Daniel Turner, Director ANIMONDIAL

Save nature; save ourselves

Last week I set about drafting the monthly blog for ANIMONDIAL with a focus on “Endangered Species Day” (15 May), to acknowledge its 15th Year Anniversary, but it wasn’t working for me. As I pondered how to bring together so many interconnecting streams of thought, I soon became embroiled in a complexity of message – as opposed to practical application. The protection of threatened species, ecosystems, and global biodiversity sounds good on paper, but advice and guidance to help the spectrum of different businesses to fulfil such broad objectives is often lacking.

In the travel and tourism sector, various policy incentives exist, but few include supportive guidance and viable actions that would be applicable to small to medium-sized businesses. I hope that this blog will go some way in helping travel businesses play their part.

On “Endangered Species Day”, we are reminded of the importance of protecting species, particularly those classified as ‘endangered’. These are species whose population has declined between 50 and 70% with the decline measured over 10 years or three generations of the species, whichever is longer. According to the International Union for Conservation of Nature (IUCN), a global authority that determines species’ conservation status, there are more than 31,000 species threatened with extinction1. That’s almost a third of all assessed animal and plant species on Earth! Moreover, with each species having relevance within a wider fabric of interconnecting relationships (commonly referred to as ‘Nature’), a loss of a species could well result in a greater loss of biodiversity. Since the inauguration of “Endangered Species Day” (2006), the number of threatened species has doubled!

Biodiversity loss is primarily a result of two factors: the loss of natural habitat and a loss in genetic variance. Both occur naturally, but it is the relentless intensity of human activity that continues to have the greatest impact. The removal of vast areas of native habitat for industry, housing and agricultural development, soil degradation from overuse and pollution, to the overhunting and poaching of wildlife, are all considered major drivers in species displacement and extinction.

The World Economic Forum (WEF) ranks biodiversity loss in the top five threats humanity will have to face in the next ten years. In a recently published report2, it acknowledges that “Nature underpins our prosperity and wellbeing by providing economic value and security, supporting human development and equality, and increasing our resilience to climate change.” In economic terms, Nature is believed to have an estimated economic value generation of US$44 trillion (that’s over half of the world’s total GDP). However, despite this, humanity’s negative impact on other species, ecosystems, and global biodiversity is not only contributing to the Climate Change Crisis but, also increasing the occurrence of animal-to-human (zoonotic) infectious disease (e.g. COVID-19)3. This demonstrable connection between the health of animals, natural ecosystems and the health and welfare of humans was a focus of my March 2020 blog.

Humanity appears to be destroying the very resource we should value the most. We must therefore act now to save nature; to save ourselves.

Many people are wondering when life will get back to ‘normal’ after the COVID-19 crisis. Can we not use this opportunity to learn from our mistakes and build something better?

I realise these are already difficult times for the travel and tourism sector but, perhaps there is no better time to take stock and review previous operations – to return more efficient and effective. Importantly, ‘sustainability’ can no longer be regarded as an ‘aim to have’, but an integral component of all that we do. Tourism needs to review its relationship with animals and nature. Specifically, to identify, measure and better manage (or even to minimise) negative impact.

Simply adopting an in-office policy to “recycle, reuse and reduce” should no longer be considered enough to reverse nature’s demise and ensure our future security. Instead, this kind of initiative must be one of many within a multifaceted, strategic approach to optimise output. Involving all departments within your business as well as stakeholders across the supply chain.

Knowing that something needs to be done is the first step towards success, but knowing what to do and how to do it, is often the issue. ANIMONDIAL, the global tourism consultancy specialising in responsible animal tourism, is here to help cut through the complexity to identify tangible actions that are right for your business.

What can I do to better manage my impact on animals and the natural world?

Reduce your company’s negative impact on nature

  • Adopt animal welfare and protection principles, advocated by ANIMONDIAL and the ABTA Animal Welfare Guidelines4, and offer only responsible tourism activities with animals and respectful wildlife viewing practices that uphold good welfare standards. Receive a bespoke service from ANIMONDIAL.
  • Evaluate all your tourism activities / experiences that involve animals to identify and measure risk, end inappropriate activity, and seek to improve standards in animal welfare.
  • Discourage your suppliers from sourcing animals from the wild; unless there is a demonstrable and justifiable conservation need. If in doubt, contact the national CITES Management Authority5.
  • De-list tourism activities / experiences that involve the hunting of wild-born or captive-bred animals for the purposes of sport, trophy, or entertainment.
  • Request that your suppliers do not commercially trade, breed or exploit their animals (this includes zoos, aquaria, animal sanctuaries, rescue centres and orphanages6).
  • Product procurement teams and Destination Management Companies should inform all suppliers to ensure they do not sell or promote the sale of any of these unsustainable wildlife products. Refer to the European Commission’s Wildlife Souvenir’s Guide7 and use tools to identify threatened species7,8.
  • Ask your customers not to pick up, collect or buy animals or parts of animals (including corals, sponges, shells, etc.) or plants (including orchids, seeds, seedlings, etc.) from the wild. Use online tools to identify the conservation status of the species involved1,7,8.
  • Ask your airline partners not to transport live animals, trophies or products derived from animal or plant species that are listed under CITES Appendix I or classified as ‘Critically Endangered’ or ‘Endangered’ by the IUCN Red List of Threatened Species™.

Invest in protecting and restoring nature

  • Audit all of your tourism activities / experiences that involve animals or that take place in Nature to mitigate risk and ensure compliance with your adopted animal welfare and protection principles. ANIMONDIAL partner, Preverisk9, provides endorsed animal protection auditing.
  • Adopt a fresh approach to managing associated risk and addressing persistent challenges by investing in solutions as an alternative to the ‘stop sale’ that modify product and tackle poor animal welfare standards. Contact ANIMONDIAL if you are interested in supporting our initiatives to better protect Asian elephants, cetaceans, turtles, and more in tourism.
  • Support financially or in-kind projects and organisations that genuinely protect animals and or Nature. Contact ANIMONDIAL to access its list of trusted, community-based animal protection initiatives10.

Collaborate with others to make a difference

  • Sign up and contribute to the United for Wildlife Transport Taskforce11; the WTTC BA Declaration on Illegal Wildlife Trade; and the IWT Zero Tolerance Policy12, and work with ROUTES’13 support to implement your commitments.
  • Sign up to the World Economic Forum’s Business For Nature initiative, working with governments to reverse nature loss by 2030.

Changing our relationship with nature is too great an issue to be left to the scientists and policymakers. We must all take responsibility, end destructive activity, and strive to return what we have lost. Business (no matter the size) has a crucial role to play, by putting nature at the core of their activity and decision-making, assessing, mitigating, and managing animal and nature-related risk.

ANIMONDIAL is here to help you identify tangible actions that are right for your business.

To help ANIMONDIAL help your business better protect threatened species, ecosystems, and global biodiversity, we want to hear from you! Please complete this 2 minute survey and receive a FREE Animal Protection Health Check. Looking forward to hearing from you.


  1. IUCN Red List of Threatened Species™ https://www.iucnredlist.org/
  2. World Economic Forum (2020) Global Risk Report https://www.weforum.org/reports/the-global-risks-report-2020
  3. World Economic Forum (2020) COVID-19 and nature are linked. So should be the recovery.
    https://www.weforum.org/agenda/2020/04/covid-19-nature-deforestation-recovery/
  4. ABTA Animal Welfare Guidelines 2019 https://www.abta.com
  5. UNEP-WCMC & CITES Secretariat, providing information on C US Fish and Wildlife Service, CITES permits and certificates https://www.fws.gov/international/pdf/factsheet-cites-permits-and-certificates-2013.pdf
  6. ANIMONDIAL (2019) Animal sanctuaries: more than just a name
    https://animondial.com/animal-sanctuaries-more-than-just-a-name
  7. European Commission, The Wildlife Souvenirs Guide https://ec.europa.eu/environment/cites/info_souvenirs_en.htm
  8. CITES-listed species https://speciesplus.net/
  9. ANIMONDIAL (2020) Preverisk https://animondial.com/partners
  10. ANIMONDIAL (2020) Animal Protection Network https://animondial.com/animal-protection-network
  11. United for Wildlife Declaration https://www.unitedforwildlife.org/the-buckingham-palace-declaration/
  12. WTTC (2018) BA Declaration on illegal wildlife trade https://wttc.org/Initiatives/Sustainable-Growth/illegal-wildlife-trade
  13. The USAID Reducing Opportunities for Unlawful Transport of Endangered Species (ROUTES) Partnership https://routespartnership.org/

Daniel Turner, Director ANIMONDIAL