Perhaps like me you have spent this month hellbent on listening to, and consuming all that WTM Virtual had to offer in the way of reassurances, advice, and inspiration for future travel and tourism?
Unusually for WTM to have the time to listen to the presentations, as well as to take part, has been hugely welcomed. A rare opportunity to hear the sentiments of others, to learn, to connect, and importantly, to think.
“Tourism can be a force for good”, certainly resonates, as well as the urgent call by Ministers “to create a safer, greener and smarter travel and tourism”. I certainly support such sentiments, particular in relation to animal protection and biodiversity regeneration, but whilst an important call to action, there remains difficulty for business to decipher viable actions from such a vision. This is a recurring challenge for travel businesses that want better to protect animals and the natural environment – and why the ANIMONDIAL consultancy was established.
The 2020 Living Planet Index (LPI) presented a stark picture:
- Between 1970 and 2016, there has been an average 68% decline in monitored populations of mammals, birds, amphibians, reptiles, and fish.
- One fifth of the world’s animals and plants – 32,000 species – are threatened with extinction.
- The planet’s biodiversity is in rapid decline, threatening ecosystem viability.
- This threatens our ability to access food and fresh water, medicines and materials, and our capability to combat Climate Change and future viral emergence.
Basically, since 1970, our Ecological Footprint has far exceeded Earth’s rate of regeneration.
There is really no time to waste, we need to act #ForNature.
Encouragingly, I have seen a shift in people’s sense of urgency, and support for action to better protect nature, but there is also a sense of disconnect too that must be addressed.
Perhaps it is so huge an issue that many people feel that action is best left to governments, or it’s the responsibility of big business, or that ending the Covid-19 pandemic has greater importance. These mindsets were considered in the ‘Tourism and Biodiversity, Friend or Foe’ discussion (available at WTM Virtual), which acknowledged the role of business to engage and invest in nature.
The discussion between responsible tourism professionals and conservationists also recognised that Covid-19, biodiversity-loss and the Climate Crisis are inter-related. Failure to protect and regenerate nature will ultimately increase the likelihood of greater environmental challenges, which includes further pandemics. Humanity’s wellbeing, prosperity and survival is therefore dependent on healthy, functioning ecosystems.
Nature is valued and enjoyed by everyone, we must do what we can to protect it.
As tourism businesses, we already know the importance of nature and what it uniquely brings to many destinations across the world. We know travellers are increasingly wanting to include nature in their holidays and ensure measures are taken to minimise negative impact. Tourism can also generate value in nature, influence the protection of key species (such as the Bengal tiger or mountain gorilla) and with tourism revenues, encourage local and national governments to better protect wild spaces and ecosystems.
Tourism, and the thousands of SMEs that underpin the industry, could therefore play a significant role in leading the charge on nature protection and regeneration by:
- Offering greater nature-based tourism product;
- Investing in local communities;
- Working with your suppliers to deliver sustainable activities and solutions;
- Supporting genuine community-based conservation;
- Ensuring only sustainable and responsible activities with animals;
These are obvious and easy steps in the right direction. Although we could do more.
Defining what to do, and how to make a meaningful difference is, however, a complex task. This was a reflection as I completed ANIMONDIAL’s submission to the Business for Nature consultation on the Post-2020 Global Biodiversity Framework. ANIMONDIAL has joined over 600 businesses to urge the world’s governments to set ambitious goals, targets, and policy directions in the lead-up to COP15 on the Convention of Biological Diversity (May 2021). Mobilising multi-sectorial businesses to influence governments to better protect biodiversity is certainly commendable, but it also occurred to me that businesses, particularly in tourism, could further step-up and play a key role. Particularly if those ambiguous visions were translated into relatable and viable actions to optimise output. Whereby overall recommendations to review, reduce and protect are specifically defined for airlines, accommodation-providers and tour operators, for instance. Whilst the SDGs provide important guidance, I would recommend the recruitment of sector and sub-sector champions to help the different businesses optimise on their output.
What is clear is that all businesses, and functions within, irrespective of the sector, must:
- Review their current activities against the SDGs and performance criteria;
- Measure and minimise negative impact;
- Act to better protect and restore nature and its biodiversity.
Check out ANIMONDIAL’s Build Back Better for Animals, supporting the tourism sector.
The other consideration to ponder is should there be ‘a stick’ to encourage those businesses that choose to ignore the urgency, or worse still, proliferate its demise? Justin Francis, WTM panellist and long-term pioneer of responsible tourism, certainly thinks so, he advocates a legal requirement for businesses to ensure biodiversity net gain and penalties for those that do not.
Ultimately everyone needs nature, but nature needs us too.
ANIMONDIAL’s new initiative to guide and advise the travel and tourism sector to ACT #ForNature.
There is no better time, or need, to work together to build a fairer and more resilient society that is kinder to animals and the planet; through clear and achievable objectives and actions.
As the travel and tourism sector focuses on its recovery in what is still a highly challenging time, the UNWTO has called on the industry to “Build Back Better”, and deliver a fairer, more sustainable, and responsible future. Scientists to business leaders have urged industry-drivers and policymakers to ACT #ForNature. Whilst animal protection NGOs advocate an end to wildlife consumption, captive animal exploitation, and intensive food production.
These are all well-intentioned objectives, but my fear is that whilst businesses may support a more sustainable approach, few will enact these recommendations without clearly defined, quantifiable outputs.
Keen to help the travel and tourism sector “Build Back Better”, ANIMONDIAL, the specialist consultancy advocating responsible animal tourism, aims to help businesses Build Back Better for Animals.
Combining its expertise in animal welfare science, sustainable tourism development and social impact, ANIMONDIAL is offering a one-stop-shop of capacity-building and enhancing services to help businesses:
1. Maximise their positive impact
A healthy natural environment is intrinsically linked to the health of natural ecosystems, animals, and people.
If managed well, tourism can influence the better protection of nature and its biodiversity, valuing and investing in nature conservation and ecosystem services, creating jobs, and supporting local livelihoods. However, if poorly managed, tourism tends to exploit nature, its wildlife, and its limited resources, resulting in biodiversity loss, Climate Change, and greater human-wildlife challenges.
As explained in a previous ANIMONDIAL blog, a healthy natural environment is intrinsically linked to the health of natural ecosystems, people, and other animals, as well as vital for tourism productivity.
ANIMONDIAL’s ‘Animal-Friendly HealthCheck’ includes a review of existing animal-based activities, supplier auditing capacity, and advice on product selection and outward facing communications. This provides travel businesses all that is required to better protect animals and the natural environment.
2. Build resilience against public health risk
An incredible 70% of all human diseases discovered in the last 50 years originate from animals.
The World is now conscious to the fact that Covid-19, is a zoonotic disease, of animal origin, that had developed by a coronavirus jumping from animals to humans. However, whilst minimising close contact between people and animals, is an obvious solution, it is not a viable solution, considering animals are a vital resource for our enjoyment, comfort, livelihood, food, health, and survival.
In tourism, interaction with animals and nature is increasingly popular, with up to 60% of holiday activities involving animals (ANIMONDIAL) and 96% of travellers to the Asia Pacific undertaking a wildlife tour (UNWTO 2019); not least the 9 million livelihoods dependent on wildlife tourism.
ANIMONDIAL will help you establish safeguards in your operation and supply chain that will protect both people and animals from zoonotic disease, whilst an expert review of currently practices will identify and mitigate any high-risk activity.
3. Combat illegal wildlife trade
Sustainability can no longer be regarded as an ‘aim to have’, but an integral component of all that we do.
Ending the illegal wildlife trade is essential to protecting global biodiversity and controlling the emergence and spread of zoonotic diseases. Generated and proliferated by huge profits and minimal risk, the unsustainable trade threatens the survival of thousands of ‘endangered’ animal and plant species that are integral to the good health of the natural environment.
Travel businesses should work with their suppliers to ensure they do not sell or promote the sale, or transport of unsustainable wildlife or their products, and ask their customers not to pick up, collect or buy live, or parts of animals or plants.
As a biologist, it is often difficult to review some animal experiences objectively. Particularly when poor practice or negative impact is identified.
However, at a time when travel businesses are under greater scrutiny over the animal activities they sell, it is vital that any such decision is based on accurate and complete animal welfare assessment. This will help to identify any shortfalls against requirement and evidence to substantiate the need for improvements. ANIMONDIAL advocates this approach over the proverbial ‘stop sale’ (when a tour operator no longer sells an attraction), instead opting for constructive engagement, encouraging attraction-providers to make the required improvements. Stopping the sale of an attraction, relinquishes any influence over their activities. So, whilst tourism boycotts may well raise awareness about an issue, from experience they usually do little to address the concerns and can even make matters worse.
ANIMONDIAL offers travel businesses the chance to improve the protection of animals in tourism through working with attraction suppliers and non-profits, supporting carefully selected meaningful courses, and by providing their customers with guaranteed animal-friendly experiences.
5. Build back trust in travel
There is a distinct need for the travel and tourism sector to do more to minimise its impact on animals and the natural world to win back public trust.
Media has reported low public trust in travel, exacerbated by the covid-19 crisis. Animal protection NGOs continually criticised their perceived exploitation of animals in tourism, whilst the industry’s contribution to Climate Change is well documented.
ANIMONDIAL is keen to ensure those tour operators and travel agents, and animal-attraction suppliers, that actively seek to minimise negative impact, are duly recognised and rewarded.
ANIMONDIAL wholeheartedly supports the well-intentioned calls for decisive action by the travel and tourism sector to become more sustainable, resilient, and responsible. However, recognising that it may not be possible for the majority to achieve this on their own, ANIMONDIAL is offering its extensive knowledge and experience in animal welfare and nature protection to build a fairer and more resilient society that is kinder to animals and the planet.