Time to Build Back Better for Animals

ANIMONDIAL’s new initiative to guide and advise the travel and tourism sector to ACT #ForNature.

There is no better time, or need, to work together to build a fairer and more resilient society that is kinder to animals and the planet; through clear and achievable objectives and actions.

As the travel and tourism sector focuses on its recovery in what is still a highly challenging time, the UNWTO has called on the industry to “Build Back Better”, and deliver a fairer, more sustainable, and responsible future. Scientists to business leaders have urged industry-drivers and policymakers to ACT #ForNature. Whilst animal protection NGOs advocate an end to wildlife consumption, captive animal exploitation, and intensive food production.

These are all well-intentioned objectives, but my fear is that whilst businesses may support a more sustainable approach, few will enact these recommendations without clearly defined, quantifiable outputs.

Keen to help the travel and tourism sector “Build Back Better”, ANIMONDIAL, the specialist consultancy advocating responsible animal tourism, aims to help businesses Build Back Better for Animals.

Combining its expertise in animal welfare science, sustainable tourism development and social impact, ANIMONDIAL is offering a one-stop-shop of capacity-building and enhancing services to help businesses:

1. Maximise their positive impact

A healthy natural environment is intrinsically linked to the health of natural ecosystems, animals, and people.

If managed well, tourism can influence the better protection of nature and its biodiversity, valuing and investing in nature conservation and ecosystem services, creating jobs, and supporting local livelihoods. However, if poorly managed, tourism tends to exploit nature, its wildlife, and its limited resources, resulting in biodiversity loss, Climate Change, and greater human-wildlife challenges.

As explained in a previous ANIMONDIAL blog, a healthy natural environment is intrinsically linked to the health of natural ecosystems, people, and other animals, as well as vital for tourism productivity.

ANIMONDIAL’s ‘Animal-Friendly HealthCheck’ includes a review of existing animal-based activities, supplier auditing capacity, and advice on product selection and outward facing communications. This provides travel businesses all that is required to better protect animals and the natural environment.

2. Build resilience against public health risk

An incredible 70% of all human diseases discovered in the last 50 years originate from animals.

The World is now conscious to the fact that Covid-19, is a zoonotic disease, of animal origin, that had developed by a coronavirus jumping from animals to humans. However, whilst minimising close contact between people and animals, is an obvious solution, it is not a viable solution, considering animals are a vital resource for our enjoyment, comfort, livelihood, food, health, and survival.

In tourism, interaction with animals and nature is increasingly popular, with up to 60% of holiday activities involving animals (ANIMONDIAL) and 96% of travellers to the Asia Pacific undertaking a wildlife tour (UNWTO 2019); not least the 9 million livelihoods dependent on wildlife tourism.

ANIMONDIAL will help you establish safeguards in your operation and supply chain that will protect both people and animals from zoonotic disease, whilst an expert review of currently practices will identify and mitigate any high-risk activity.

3. Combat illegal wildlife trade

Sustainability can no longer be regarded as an ‘aim to have’, but an integral component of all that we do.

Ending the illegal wildlife trade is essential to protecting global biodiversity and controlling the emergence and spread of zoonotic diseases. Generated and proliferated by huge profits and minimal risk, the unsustainable trade threatens the survival of thousands of ‘endangered’ animal and plant species that are integral to the good health of the natural environment.

Travel businesses should work with their suppliers to ensure they do not sell or promote the sale, or transport of unsustainable wildlife or their products, and ask their customers not to pick up, collect or buy live, or parts of animals or plants.

4. Invest-in-Nature

As a biologist, it is often difficult to review some animal experiences objectively. Particularly when poor practice or negative impact is identified.

However, at a time when travel businesses are under greater scrutiny over the animal activities they sell, it is vital that any such decision is based on accurate and complete animal welfare assessment. This will help to identify any shortfalls against requirement and evidence to substantiate the need for improvements. ANIMONDIAL advocates this approach over the proverbial ‘stop sale’ (when a tour operator no longer sells an attraction), instead opting for constructive engagement, encouraging attraction-providers to make the required improvements. Stopping the sale of an attraction, relinquishes any influence over their activities. So, whilst tourism boycotts may well raise awareness about an issue, from experience they usually do little to address the concerns and can even make matters worse.

ANIMONDIAL offers travel businesses the chance to improve the protection of animals in tourism through working with attraction suppliers and non-profits, supporting carefully selected meaningful courses, and by providing their customers with guaranteed animal-friendly experiences.

5. Build back trust in travel

There is a distinct need for the travel and tourism sector to do more to minimise its impact on animals and the natural world to win back public trust.

Media has reported low public trust in travel, exacerbated by the covid-19 crisis. Animal protection NGOs continually criticised their perceived exploitation of animals in tourism, whilst the industry’s contribution to Climate Change is well documented.

ANIMONDIAL is keen to ensure those tour operators and travel agents, and animal-attraction suppliers, that actively seek to minimise negative impact, are duly recognised and rewarded.

ANIMONDIAL wholeheartedly supports the well-intentioned calls for decisive action by the travel and tourism sector to become more sustainable, resilient, and responsible. However, recognising that it may not be possible for the majority to achieve this on their own, ANIMONDIAL is offering its extensive knowledge and experience in animal welfare and nature protection to build a fairer and more resilient society that is kinder to animals and the planet.

Contact us to find out more about “Build Back Better for Animals”, and why not sign up to our free monthly e-newsletter!

Daniel Turner, Director ANIMONDIAL

ANIMONDIAL: Bringing compassion to animals in tourism

Mahout and elephantOn World Tourism Day (27th September) there is no better time to take stock and consider our actions, the implications of our actions, or the consequences of not taking any action at all.

Ill-thought through actions, can cause irreparable damage, whereby tourism has negatively impacted on the environment, natural habitats, people and wildlife, but when managed well, tourism can be a force for good.

It is indeed heartening to see many tourism businesses now embracing a responsible and sustainable approach. This is evidenced to deliver cultural, social, economic and environmental benefits and influence meaningful change. In my capacity as an animal welfare in tourism specialist, with over a decade of experience, I have seen how commercial interests have eclipsed animal welfare concerns. But I have also had the pleasure of working with businesses, such as Thomas Cook, DER Touristik, STA Travel, Audley Travel and Collette, that strive to make a difference by placing animal welfare on their priority list. Importantly, however, animal protection should never be regarded as a ‘green’ option, or a sacrifice of profit, on the contrary evidence indicates that protecting animal welfare throughout the supply chain makes business sense, and enhances reputation and profit.

I believe the main obstacle preventing more travel businesses from adopting animal protection measures, is a general lack of understanding of the complex topic, and an overpowering stigma that making such a commitment will subject the business to intense scrutiny and challenge. It certainly does not have to be that way!

I established ANIMONDIAL, the animal welfare in tourism consultancy, to provide the means for travel businesses to better understand animal welfare, and how to better manage animal activity within the supply chain, whilst respecting commercial interests and brand identity. Our services include a comprehensive review of current practices, supportive training, animal welfare auditing services, and impartial, practical guidance to help businesses make informed decisions on the products they sell.

Tiger Temple in Thailand (Photo: Jo-Anne McArthur / We Animals)

Tiger Temple in Thailand (Photo: Jo-Anne McArthur / We Animals)

With more pressures than ever on tourism businesses ‘to do the right thing’ and ‘end the exploitation of animals’, it is a measured, but strategic approach that is required. Just delisting once popular animal excursions or activities as ‘unacceptable’ practices overnight, is likely to cause greater problems. Such action often leaves the in-destination animal attractions, established to meet the demand of inbound tourism, to pick up the pieces and find a tangible solution. I feel that such an outcome is irresponsible. Firmly believing that international tourism should not turn its back on the attractions that it helped to create, and make profit, but use their influence to enforce change.

On this World Tourism Day, ANIMONDIAL considers the biggest challenges for animals in global tourism and encourages travel businesses not to walk away from the problems, but to instead be  part of the solution.

By example, in my first Blog, I focused on the outcomes of the elephant riding boycott; reporting that the well-intentioned campaigning against the activity, had in fact caused more complex animal welfare and public safety concerns. Importantly, supplier delisting has not ended elephant riding, on the contrary it is still widely available, and there are now wider concerns over the promotion of misinformation, exploitation, and obscured activity.

The elephant ‘tourist’ camps were established to accommodate the 2,000 displaced, conditioned elephants from timber extraction activity in Thailand in 1989. By the late 1990s, the concept had been established and these elephant experiences soon become the most popular tourist attraction in Thailand, influencing similar activity elsewhere. Today, there are thought to be over 300 elephant ‘tourist’ camps, 4,700 captive elephants and an equal number of mahouts in just Thailand alone, all reliant on the travel industry. Delisting the product is therefore unlikely to safeguard the welfare of the elephants and the mahouts, and consequently an alternative approach must be found.

ANIMONDIAL positions itself at the forefront of such challenges. In fact, working with stakeholders, we are developing a solution for the captive elephant industry in SE Asia that we believe will improve standards, phased-out bad practice, modify the offering and maintain a viable industry for all to benefit (including the elephants!). Expect an update in my next Blog.

This is just one example of many where we feel we can make a difference and I certainly welcome the collaboration with businesses, NGOs and academics in identifying and delivering viable solutions to such recurring animal welfare problems that continue to challenge the global travel industry.

This November, the British Travel Association, ABTA, is likely to publish its revised Animal Welfare Guidelines. Updating the 1 st Edition, published in 2013. I have had the pleasure of working with ABTA, and many of its members, in the development and delivery of their animal welfare commitment for many years. This comprehensive guidance on animal welfare in tourism is a ‘must have’ resource for all travel businesses. However, just a word of caution and encouragement – please take care when considering your actions and the implication of those actions. Clearly it will take time to not only understand the complexities of animal activity and the dependence on some for communities’ livelihoods, but also that the consequences of not taking any action to try to influence positive change, may well have wider repercussions.

Noting that more than 90% of tourists have said it is important for their holiday company to take animal welfare seriously, and the fact that there is impartial guidance readily available, travel businesses now have the means to demonstrate their achievements beyond the pure acceptance of this principle.


Please do not hesitate to contact us to learn more about how ANIMONDIAL’s services can help your travel business deliver an inspirational animal welfare commitment.
Daniel Turner, Director ANIMONDIAL