Be Part of the Plan

How everyone, everywhere can help to halt and reverse biodiversity loss

Biodiversity is the variety of all life on Earth – the different plants, animals, and microorganisms. It is essential for the provision of a myriad of ecosystem services that provide for basic human needs, underpin human health and wellbeing, and help us to reduce carbon emissions and adapt to climate change.

Biodiversity loss is already having a catastrophic impact around the world. It is no longer considered just an environmental issue but a fundamental threat to our economies and societies, and our ability to fulfil the UN Sustainable Development Goals.

Be Part Of The Plan

On 22nd May, the UN International Day for Biodiversity 2024, individuals, businesses, governments and society are being urged to highlight the ways in which they are supporting the implementation of the UN Biodiversity Plan (also called the Kunming-Montreal Global Biodiversity Framework). Everyone has a role to play, so everyone can Be Part of the Plan.

Last month, the Nature Positive Tourism Partnership, in collaboration with ANIMONDIAL, launched the Nature Positive Travel & Tourism in Action report. This highlights actions taken by both private and public Travel & Tourism organisations, from across the world, to protect nature and enhance biodiversity. Travel & Tourism is highly dependent on nature (biodiversity and ecosystem services) and can also have a substantial influence on biodiversity loss – in both positive and negative ways.

Many of the case studies presented in the report feature innovative collaborations between private and public organisations and local communities. They show how diverse organisations can work together to protect animal welfare and endangered species, prevent biodiversity loss, and regenerate nature. Please do check out these case studies, which we hope will inspire and empower meaningful change.

Reversing biodiversity loss and protecting nature does not need to be a huge effort. There are some simple actions that anyone can take to protect and restore biodiversity and to Be Part of the Plan.

As a start, you could:
– Install timer or sensor switches on lights and heating systems

– Measure your carbon emissions and progressively reduce them through an action plan

– Capture rainwater and use for flushing toilets, washing clothes, watering gardens, etc.

– Switch to paper straws, cardboard plates and wooden cutlery as disposable options

– Plant native species and wildflowers and minimise use of pesticides

– Check out sustainable options for your key purchases and stick to FSC timber, MSC seafood, etc.

– When looking for suppliers, start local and include sustainability performance in your evaluation

– Safeguard animal welfare, buy high-welfare foods, and ensure wildlife items are legally sourced

– Start supporting a local, community-based nature project – even just through a collection box

– Talk to your partners, suppliers, staff and customers about your nature positive ambitions

It is so easy to Be Part of the Plan to halt and reverse biodiversity loss by 2030!

Identify & measure your nature-related risks

To be as effective and impactful as possible when aiming to mitigate your impacts on nature, it helps to identify and measure your nature-related risks. That way you can see where and how your operations and activities are directly or indirectly contributing to biodiversity loss. This, in turn, provides useful insight on where to focus your efforts and resources to best mitigate impacts and build on opportunities to protect and restore nature. This approach is often more impactful and cost-effective than simply applying generic actions, like those listed above, without looking at your own specific case.

ANIMONDIAL has created an evaluation tool to help Travel & Tourism businesses understand their environmental footprint and measure their operational impacts on biodiversity. Called NATOUR IMPACT, it combines both legal obligations and industry best practice to assess business performance and guide actions to halt and reverse biodiversity loss within destinations. Tailored for the Travel & Tourism sector, it offers a simple but effective approach for businesses to Be Part of the Plan.

Your action on International Day for Biodiversity could be as quick and easy as booking in a call with ANIMONDIAL to discuss how you can start your nature positive journey.

Whatever you choose to do, the message is simple. We all can, and should, be doing something to ensure the health of the planet for future generations.

Take action for nature today:
Find out more about the UN International Day for Biodiversity (22 May).
Sign up in support of a nature-positive future and receive free guidance.
Refer to the Nature Positive Travel & Tourism in Action report (May, 2024).
Check out ANIMONDIAL’s Natour Impact environmental impact assessment tool.

The Future of Tourism – in Action!

This month, we are celebrating the launch of the new report Nature Positive Travel & Tourism in Action. Published by the Nature Positive Tourism Partnership, and prepared by ANIMONDIAL, this represents a watershed moment for the sector.

Following on from the 2022 Nature Positive Travel & Tourism report published by the World Travel & Tourism Council (WTTC), also prepared by ANIMONDIAL, this new document takes a giant step forward. More than a blueprint for change, it is a handbook for sector transformation.

Firstly, it is delivered by a collaboration of industry bodies at the highest international level – the WTTC, UN Tourism and the Sustainable Hospitality Alliance. This partnership is critical for mobilising the entire sector. Businesses can be limited in their ability to realise Nature Positive Tourism if government policies and strategies do not support them. At the same time, government attempts to change their tourism frameworks face countless problems if the private sector is not aligned and co-operative.

Through the Nature Positive Tourism Partnership we now have a road map for the entire sector, public and private, to chart a course to a nature positive future for Travel & Tourism.

Secondly, this report focuses on action. The 2022 report laid out the urgency of the global need to act for nature, the particular relevance of this issue to Travel & Tourism, and the recommended strategic approach for businesses in the sector (the Nature Positive Tourism Roadmap). This report moves on from there to grapple with the specifics of putting these principles into practice.

In doing this, it is guided by the results of an industry-wide consultation that ANIMONDIAL led last year on behalf of the Nature Positive Tourism Partnership. This was a multi-stage process involving over 50 experts from the public and private sectors, civil society and academia. It compiled the sector’s best understanding of its nature-related risks and impacts as well as the challenges and opportunities it is likely to encounter in realising Nature Positive Tourism. (A review of the outcomes of the consultation is available here).

With these insights as a guide, the new report provides practical guidance for businesses of all sizes and types (and for public sector bodies as well). This includes a ‘Biodiversity Basics’ tip for every stage in the Nature Positive Tourism Roadmap, explaining how businesses with limited capacity can easily but effectively begin their nature positive journey.

It also includes over 30 diverse case studies from around the world, illustrating real-world approaches to all the key areas of action. These case studies are what really bring Nature Positive Tourism to life. Every business will face different challenges, but the message of these inspiring stories is that solutions can be found, new ideas and new models are waiting to be explored, and the power of Travel & Tourism to be a Guardian Of Nature is only just being discovered.

With apologies to Winston Churchill, this report is not the end, it is not even the beginning of the end, but it is perhaps the end of the beginning.

A lot of work still needs to happen across the sector – within individual businesses, government bodies, associations, alliances and beyond. We will continue to do that work and to help others do it. We plan to support the Nature Positive Tourism Partnership as they roll out an ongoing programme of events and resources, expected to include webinars, further case studies and representation for the sector at the level of global biodiversity policy.

As you can tell, we are very happy to have played a part in bringing this report to the sector, and to the global business community. Nature Positive Tourism materials are already used by Business for Nature in their sector-specific guidance, which encourages similar initiatives in several key business sectors. It is fitting that Travel & Tourism – which inspires so much love of nature and has such influence over what happens to it – should be among the most progressive in this field.

As lovers of both nature and travel, we believe in a future where the two can co-exist, supporting and enhancing each other. Reading this report, we can see this future come into focus – and we hope everyone else who reads it will too.

Please take a moment to download the report and see how it can inspire you.

Nature Positive Tourism – your journey to Net Positive for Nature

Protecting and restoring nature, by maintaining healthy, functioning ecosystems and safeguarding biodiversity, should now be a priority for all governments, businesses, and society. Without nature, we simply do not have the natural resources or services that ensure our survival. Knowing what to do, where to start and how to identify our dependencies and impacts on nature need not be a challenge.

ANIMONDIAL has been working with the leading agencies of the Travel & Tourism industry to ensure its sectors and businesses have the information, guidance and tools necessary to scope, assess and reduce their nature-related risks, dependencies and impacts. This has produced a universal approach, called “Nature Positive Tourism”, that encourages businesses to go beyond sustainability and begin to compensate for unavoidable impacts by building back biodiversity.

This year, ANIMONDIAL will focus on raising greater awareness of Nature Positive Tourism: what it is and how businesses can embrace it. A Travel and Tourism Overview has been produced with the global coalition Business for Nature and a further report, Nature Positive Travel & Tourism in Action, will soon be published by the Nature Positive Tourism Partnership. These both support business action and share practical examples of how businesses are benefiting from this approach.

EXODUS Adventure Travels, a 50-year-old UK-based tour operator, is one such business that has integrated the Nature Positive Tourism approach into its operations. Keen to know more, I caught up with Rochelle Turner, Head of Sustainability at EXODUS, to find out how they are getting on.

“It’s been fundamental to our trips that we tread lightly and respect the natural and cultural environment.  In the last few years, we’ve taken to ensuring that we’ve got more documented proof of these actions and that we challenge any practices that don’t align with our vision of being a nature positive business.”

Rochelle explains that the IPBES Global Assessment Report on Biodiversity and Ecosystem Services (IPBES, 2019) was the starting point for their plan. It explained the five key drivers of biodiversity loss and helped them identify actions to minimise or avoid unsustainable activities and work towards restoring nature. EXODUS adopted a “simple plan of remove, reduce and restore”, a process aligned with Nature Positive Tourism Roadmap presented in the World Travel & Tourism Council report (WTTC, 2022).

“Through our plan, we identified the things we need to remove entirely (i.e. plastics, any negative wildlife interactions, other waste) and take action to reduce our negative impacts (i.e. reducing our carbon emissions) and where we had an opportunity to bring about positive change and restore nature (investing in rewilding and citizen science activities). All these actions form the basis of our Nature Positive Plan upon which we set goals to 2023. I’ve now been updating this with new actions across the next 3-5 years.”

It is encouraging to see businesses proactively adopt Nature Positive Tourism and demonstrate how it can be applied practically, although this is not without its challenges.

“One of the main challenges as a tour operator is trying to enact change where we don’t have direct control.  We can set the policies and minimum standards, but at times and in certain places, it is difficult for them to be reached,” explained Rochelle. “Just a small example – we have a goal to not provide any single use water bottles to our guests and only ever use refillable bottles with clean, purified water.  We’re at 94% which is great, but we want 100%.  In certain parts of the world and particularly in the aftermath of the pandemic, we are still searching for solutions.”

ANIMONDIAL received similar feedback from a peer review consultation last year – noting the challenges of Nature Positive Tourism integration through the supply and value chains. This will be another area of focus for ANIMONDIAL this year as we continue to work with the Sustainable Hospitality Alliance, the WTTC and the World Tourism Organisation to drive industry-level solutions. However, these potential obstacles shouldn’t stop more Travel & Tourism businesses committing to the Nature Positive Tourism approach and contributing to efforts to halt and reverse biodiversity loss.

Rochelle emphasises the need for businesses to keep their nature positive action plans simple.

“It helps to communicate the message internally and embed the required actions within people’s roles. It also helps provide that all-important evidence and proof that what we say about our trips and how we operate is real and based on a thorough appreciation for what truly brings positive change for nature.”

Travel & Tourism businesses can certainly learn from each other and ANIMONDIAL will be encouraging and facilitating this throughout 2024, noting the need to act now for nature. This will include a series of webinars and practical guidance, delivered through the Nature Positive Tourism Partnership, and various other initiatives to support business and encourage a joined-up approach to protecting nature.

Asked about the priorities for EXODUS this year, Rochelle shared the need to review their Nature Positive Plan, combine their climate change mitigation commitments, and ensure their collective goals align with the Global Goals for Nature.

Whatever your Nature Positive Tourism goals are for the coming year, ANIMONDIAL can help guide you through them. Contact us or book in a call to find out how.

Listed reports and references:

Daniel Turner, Director ANIMONDIAL

From Animal Positive to Nature Positive

Businesses are increasingly recognising the importance of biodiversity and nature. We now understand that a healthy natural environment is vital not only for providing life-preserving services, but as the foundation for future prosperity and social resilience. In response, the consortium Business for Nature has created informative guidance, including clear priority actions to help businesses halt and reverse biodiversity loss, for 12 of the most impactful business sectors.

I drafted the Travel & Tourism overview, with Business for Nature, which has since been endorsed by the World Travel & Tourism Council (WTTC) and the Sustainable Hospitality Alliance (SHA). It provides a compelling insight into how Travel & Tourism not only relies on biodiversity and nature but, when managed well, can also support and enhance it. We have the potential to become an agent of change across the whole of society – protecting animals and restoring nature and biodiversity in global destinations.

This is reminiscent of my work with the tourism sector in creating the first ever guidance on animal welfare and how these guidelines then helped shape the future of how animals are treated in tourism. (Animal welfare refers to the physical and mental state of an animal and their ability to cope with given situations such as use in tourism activities.)

It was 15 years ago that I was approached by the Head of Sustainability for the Federation of Tour Operators (a consortium of mainstream tourism businesses) to help introduce the animal welfare topic to the Travel & Tourism sector. In the early 2000s up to 70% of excursion product involved animals – from cultural practices, like elephant or camel riding, to more extreme activities like swimming with sea lions or jaguars and even holding snakes and lions! Tourism businesses had started to question the treatment of the animals involved and the potential risk to their customers, concerns which sparked the need for some industry guidance.

At that time the UK Government’s Animal Welfare Bill was progressing through Parliament. With a focus on the importance of safeguarding the welfare of animals, it recognised their sentience (ability to experience pain or suffering) and required anyone who has animals under their care to ensure they have a life worth living. Working with my colleagues at the time – the sustainability leads in major tourism businesses, the FTO and then ABTA, and other stakeholders – we launched the ABTA Animal Welfare Guidelines in 2013 to much fanfare.

The Guidelines consist of a set of concise booklets, each focused on a type of animal activity (Animals in a Captive Environment, Working Animals, etc.) and containing a set of advised minimum requirements together with best practice guidance. It was a great project to help pioneer, it defined my future career, and to this day the ABTA Animal Welfare Guidelines continue to improve standards in animal care and shape the involvement of animals in tourism. It has even helped influence the new UK law to ban the domestic advertising and sale of Low-Welfare Activities Abroad.

I see ANIMONDIAL’s current work in helping to develop the Nature Positive Tourism approach in a similar light. This approach builds on the legacy of the ABTA Animal Welfare Guidelines – that individual animal welfare matters – and widens our duty of care to the protection of all living things (‘biodiversity’) and their collective ability to support our well-being and survival. The guidance which we helped produce with the WTTC, SHA and UN World Tourism Organisation (UNWTO) cuts through the complexity of a similarly technical but vital topic. Much like the ABTA Guidelines, it provides insight into how tourism operations may have negative impacts, and what mitigation actions are necessary to avoid, minimise or reverse them.

However, for biodiversity, we do not have the ten years that it took the Travel & Tourism sector to fully adopt and apply the ABTA Animal Welfare Guidelines. Governments, businesses and society are required to halt and reverse biodiversity loss by 2030. Fortunately, the Nature Positive Tourism Partnership is working on a range of resources to make this possible.  We have thorough reports, a ‘Toolbox of Nature Positive Tourism Resources’, and a wealth of practical case studies (soon to be published). These will provide the broad spectrum of tourism businesses with the information and support they need to reduce their operational impacts and build back nature in their destinations.

ANIMONDIAL is also here to help, of course. Building on our long-term knowledge of animal welfare and the protection of animals in tourism, we have produced the first ever evaluation tool for Travel & Tourism, to help businesses identify and measure their specific impacts on animals and nature. After years of development and testing, NATOUR IMPACT, is now available to businesses that are looking for a bespoke assessment of their operations and guidance on where their limited resources are best directed to protect biodiversity and nature.

Biodiversity protections throughout the supply chain

It was through the consultation of both private sector and civil society, as part of our current work with the Nature Positive Tourism Partnership, that ANIMONDIAL identified an urgent need to integrate biodiversity safeguards through the Travel & Tourism value and supply chains.

Evidence indicates that the operation of both value and supply chains, largely integrated in the destination, are particularly harmful to nature. Just imagine all the raw materials that Travel & Tourism businesses need to operate. There’s food and freshwater, of course, but then there are the natural materials used for energy and fuel, furniture and furnishings, and all the guest activities that happen in the destination. Travel & Tourism business ultimately need to make sure that the sourcing of materials and their activities on the ground are sustainable and not detrimental to the locations concerned. Flying in millions more people a year into urban and rural locations can take its toll, and on occasion, this causes restricted availability of those resources to local communities. This has generated ill feeling towards tourists and even unrest as local people raise concern about the impact. In some locations, numbers of tourists have been restricted as a result.

Seeking reassurance that the sourcing of raw materials and tourism activities do not have a negative impact can be complex. It requires a need for each business to assess their dependencies and impacts on nature but to also consider the needs of local people. This will need to include an assessment of the business’ direct operations but also their indirect operations, through their respective suppliers.  

Working with WTTC and its partners, detailed implementation guidance is now available for T&T businesses (referred to as Nature Positive Tourism), to specifically assess direct business operations. However, unless a tourism business monopolises the activities of its suppliers, ensuring full integration of its Nature Positive commitments, it far more difficult. The assessment of the dependencies and impacts of supply and demand to the destination activities or excursions will largely be reliant on the approachability and interest of the supplier. Another approach may therefore be required to ensure suppliers are mindful of their impacts and are actively seeking to reduce them.  

ANIMONDIAL advocates supplier auditing as a guaranteed option to ensuring the right measures are in place and activities are aligned with the business client policies. This is a process, usually undertaken by a third party, that assesses the supplier against the operational requirements of the tour operator, measuring compliance, and providing remedial guidance to encourage improvement. This action has already been deployed to improve animal welfare in global attraction suppliers, and I believe a similar approach is possible using Nature Positive Tourism criteria. 

Working with our Partners, the Preverisk Group, ANIMONDIAL is building on its animal welfare auditing criteria to incorporate nature positive objectives and actions. A robust and comprehensive Nature Positive supplier auditing service will soon be available to tourism businesses that are keen to apply their nature positive commitments across the supply chain in their destinations. Combining ANIMONDIAL expertise with global supplier auditing services!     

Will you join us?

Preverisk and ANIMONDIAL would welcome collaboration with a travel business partner to help develop this new Nature Positive auditing service and ensure its utmost practical relevance. If you would be interested in playing a leading part in the creation of this new, ground-breaking service to support our sector, please find out more about our partnership with Preverisk, and partnership with Preverisk so we can tell you all about it. Thank you!

Daniel Turner, Director ANIMONDIAL

Beyond Sustainable Tourism: Embracing Nature Positive

Explores how tourism players can mitigate their impacts and embrace opportunities, to transition to a nature positive world.

Creating a sustainability plan can be a daunting prospect. With so many ‘sustainability’ measures to consider, it is easy to feel overwhelmed. From ending poverty and single-use plastics, to managing energy consumption and animal interactions, or halting biodiversity loss and carbon emissions, the expectation on tourism businesses to understand and adopt measures to protect ‘people and planet’ can often result in gridlock.

How to BREAK the gridlock

The UN Sustainable Development Goals (SDGs) are a good place to start, in that they provide clarity on the outputs required to minimise economic, social and environmental risk. However, with most resources displaying the SDGs in numerical order, there is a tendency to select individual Goals without considering their context or recognising the ‘trade-offs’ between them.

The Stockholm Resilience Institute, on the other hand, presents the SDGs as a tiered ‘wedding cake’ (see below). This helpfully illustrates how the economic goals are reliant on the fulfilment of the social goals, which are in turn dependent on the environmental, or biosphere goals (SDGs 6, 13, 14 & 15). This not only demonstrates our reliance on biodiversity and nature for our wellbeing and prosperity but highlights the reasons we must protect it.

One challenge of the SDGs is that they don’t help to define which targets are most relevant for your business and its operational impacts. All too often, we approach sustainability through generic, mainstream actions, rather than considering sector-specific impacts alongside our individual business’ sustainability strategy and which actions are most relevant to achieving it.

SECTOR-specific guidance

Sector-specific guidance provides a clearer understanding of where a business-type has the greatest impact. For instance, the World Travel & Tourism Council’s Nature Positive Travel & Tourism report provides an overall industry perspective, indicating how travel and tourism is both dependent on and impacts nature, together with more specific advice for each sector. The Sustainable Hospitality Alliance’s Pathway to Net Positive Hospitality advises hotels and hospitality businesses, specifically, how to mitigate their impacts on nature – from freshwater usage and food sourcing to GHG emissions and waste disposal.

The more your sustainability planning focuses on sector-specific and individual business operations, and quantifiable impact, the easier it will be to prioritise, and the more effective your actions will be.

ACT for Nature

What is clear from the SDG ‘wedding cake’ model is that businesses must prioritise identifying their dependencies and impacts on nature. Fundamentally, nature provides the resources on which tourism, and the communities tourism operates in, all rely, including our food, water, air, and energy. In fact, most of Hospitality’s goods and services rely on nature. Nature can also be harnessed to create solutions to the challenges set out in the SDGs such as preventing disease, reducing carbon emissions, or providing the ability to adapt to climate change – solutions that are positive for social, economic, governance and environmental outcomes. The threat of nature loss is therefore a threat to business, our economies and societies. Preserving and enhancing nature is, after all, one of the underlying principles of sustainability.

To address this, we need to think about which issues are most relevant to our operations and supply chain, and what actions are needed to address them. This should be the starting point for your sustainability strategy, it is the focus of the Alliance’s Pathway to Net Positive Hospitality, and it is exactly the starting point of Nature Positive Tourism.

EMBRACING Nature Positive Tourism

Nature conservation must be a priority for all businesses, no matter the sector. A Nature Positive approach ensures each business not only identifies and mitigates its specific negative impacts but seeks opportunities to restore and enhance biodiversity. While there will be common themes between businesses, such as reducing plastic use or avoiding deforestation, there will be differences in the range of identified impacts and their severity, and what “regenerative” solutions are available.

We now understand that it is not enough just to consider how we use natural resources; all business efforts must ensure an overall Net Positive impact by conserving and regenerating nature. This can be effectively delivered by understanding the nature around you, investing in nature conservation in your destinations, and seeking opportunities to support and inspire governments, business, and society to help transform humanity’s relationship with the natural world, to become a “Guardian of Nature”.

How to START your Nature Positive approach

  • UNDERSTAND travel & tourism’s dependencies and impacts on nature
  • ASSESS your business dependencies & impacts on biodiversity and nature
  • DEFINE your sustainability plan
  • REDUCE your negative impacts on nature and identify opportunities to RESTORE biodiversity
  • MONITOR and REPORT on the effectiveness of your Nature Positive approach
  • COLLABORATE through Nature Positive partnerships in your destinations and COMMUNICATE about the Nature Positive work you are doing!

Act for Nature

The World Travel and Tourism Council (WTTC), the World Tourism Organisation (UNWTO) and the Sustainable Hospitality Alliance (SHA) have established the Nature Positive Tourism Partnership to help transform the sector to meet its obligations under the UN Global Biodiversity Framework to halt and reverse biodiversity loss and to fulfil its potential as a Guardian of Nature. Find out more and join the initiative. 

Go Nature Positive with Biodiversity Partnerships

This month’s blog is adapted from an interview with Helen by the World Travel and Tourism Council, the voice of the travel and tourism private sector globally. Their full article will soon be available on their website, as part of their ongoing Nature Positive Tourism campaign.

How do you walk the walk?

More and more companies in every sector are issuing statements about how eco-friendly they are – but are they really? A 2021 European Commission study found that nearly half of green claims made by businesses online were “exaggerated, false or deceptive”. More than a third used words like “eco-friendly” and “sustainable” without supporting evidence. It isn’t always easy to follow up on good intentions, so how can travel companies ensure that their environmental commitments are more than just words?

The calls came, and we answered

“It all started because we were receiving calls from a lot of travel businesses,” explains Helen. “They wanted to do the right thing, but they weren’t sure what guidance to follow”. It’s a familiar story – although businesses want to act, they often lack the tools to do so. “It doesn’t matter if you’re a small business or a huge, global company,” she says, “sustainability teams are usually only one or two people. Lack of budget or expertise can be an obstacle as well. It’s a problem. Until now, nature protection has been severely under-resourced.”

Taking the first step

Tackling this means finding the right partners, who might be non-profits, universities or biodiversity experts. “Businesses should identify trusted partners to work with,” recommends Helen, “whether it’s a small NGO in a travel destination or a consultant who can help with policy creation or impact assessments. Ultimately, as a travel company, you’re not expected to know everything about every species. So, partner with people who know the area, and perhaps have relevant projects that you can support.”

Find your perfect partner

ANIMONDIAL can help with this, through our Animal Protection Network. As well as a directory of existing members working on different issues around the world, we offer a bespoke service for businesses looking for their ideal match. “To identify the right partner, we start by assessing your business needs and looking at the company’s sustainability focus,” explains Helen. “Nature-related impacts still need to be identified and addressed first. Then we can look at the key issues and opportunities that arise from that to see what sort of partnership makes most sense.”

Partnership is a two-way street

The benefits of working like this go way beyond having a ‘pet project’ to support. “Historically, when people think about NGO partnerships, they see the non-profit as subordinate, grateful for their support,” Helen says. “They want the logo, but don’t always see the powerful opportunity of the partnership to educate the public or achieve strategic change. It’s actually very much a two-way street: NGO partners can be massively beneficial. They can help with biodiversity monitoring, designing sustainable systems or enriching the customer offer, as well as supporting ESG efforts through nature conservation.”

Deep and meaningful

The closer the partnership is, the more there is to gain – for both parties. It has taken a while, but this message is finally starting to sink in, according to Helen. “More companies recognise it now. They value partners who can talk about the science, and who can really be the experts. It’s powerful.”

Seizing the moment

ANIMONDIAL has been advocating for the protection of animals and nature through tourism since we were founded in 2018. Last year was a breakthrough. “Everything came together at COP15, in Montréal,” Helen explains. “It was the first time Travel & Tourism was properly represented at these meetings, and we were very proud to be a part of the delegation, headed by the World Travel and Tourism Council and sitting alongside our new Nature Positive Tourism partners – the UN World Tourism Organization and the Sustainable Hospitality Alliance.” The message was simple; as Helen puts it: “For years we’ve heard about the dire state our planet is in … this is our last chance to work together to make a difference.”

Jumping in…

Helen Usher, Director ANIMONDIAL

Earth Day: Understanding the nature around you

April 22nd is Earth Day. A day to celebrate the amazing place where we live. Home to 7.4 billion people and an estimated 8 million species. It is also a time to reflect on our relationship with Mother Earth, our reliance upon it, and our responsibility to better protect it.

This is, after all, where many of the negative impacts take place, where endangered species and fragile habitats are most threatened, and where the natural resources on which we all rely are in decline. Society really needs to look beyond its four walls and start to protect their very foundations – grounded in the natural world – sooner rather than later.

I have written a great deal about the importance of NATURE – the very fabric on which all life on Earth is based. The interaction between non-living natural materials, such as soil, water and stone, and all living things, from bacteria to blue whales. You will know that nature is essential to our prosperity and wellbeing, and its demise threatens our existence. In my previous blog, I explained the UN’s new biodiversity protection mandate and the particular obligation on global business to integrate biodiversity safeguards and assess their nature impact. Legal requirements that, as yet, few businesses are fully aware of, let alone preparing to comply with.

Consider your impacts and dependencies on nature

Progressive business is beginning to consider nature and, while some companies may just fund tree planting or donate to a conservation NGO, the smart organisation is thinking about its risks and impacts on nature. This includes both direct impacts, like land clearance for construction or agriculture, and indirect impacts through the value chain, from the sourcing and processing of raw materials to the use and disposal of finished products. All this needs to be properly understood before business risk, dependencies and impacts can be identified.

ANIMONDIAL can guide your business

This is where “Nature Positive Business” (the blog) and ANIMONDIAL’s wider work can help. Our expertise encompasses animal protection, nature conservation, sustainable development and social impact. We will ensure your business understands its legal obligations, your business’ relationship with nature, and its impacts, dependencies and risk-factors. Anticipating the task ahead, ANIMONDIAL and our partners have developed the services and tools that T&T businesses need. This includes an evaluation tool for individual companies to assess their impact on nature, a report and Nature Positive Tourism Roadmap with the World Travel & Tourism Council to guide strategy, and a toolkit of additional services to support implementation. Our goal: to support clients through the complexity of biodiversity protection so they can go beyond sustainability to deliver an overall Nature Positive outcome.

Understanding the nature around you is key

As part of our toolkit, ANIMONDIAL has partnered with NatureMetrics, to bring world leading, measurable nature intelligence to the travel & tourism industry. They use cutting-edge technology to generate biodiversity data at scale from environmental DNA (eDNA) – the traces of DNA that all animals leave behind on the ground, in water and even in the air. This provides valuable insight into the wildlife and biodiversity in a given location and enables ongoing monitoring at a fraction of the cost of traditional techniques.  The result is easy access to crucial data that underpins good decisions for business and nature. Our partnership not only introduces the benefits of eDNA monitoring to the Travel & Tourism industry, it also provides valuable guidance to help integrate its use into operational programmes that minimise harm and maximise benefits for nature.

Turning data into nature

Using the eDNA biodiversity data collected, businesses can see the current state of biodiversity in their destinations, even around their offices, enabling them to make practical plans to protect and enhance it through precise, measurable steps. Repeated surveys provide direct feedback on the effectiveness of these efforts, tracking performance and demonstrating concrete progress.

Tourism as a force for good

While the obligation to monitor, assess and mitigate impacts falls on all businesses irrespective of their sector, tourism businesses have an added advantage: the means to collected biodiversity data from multiple sites across the globe. This gives us the capability to help society better understand the Earth’s biodiversity health and the ongoing damage and recovery of nature, as well as the ability to monitor the outcomes of Nature Positive actions as they are applied. The eDNA data collected through Nature Metrics is automatically shared with eBioAtlas – a global, open-access database supporting biodiversity protection and restoration activities around the world, to which Travel & Tourism could become a key contributor.

“Every organisation needs to know where it stands, what impacts it currently has and how each of its future decisions can alter that impact in its journey to becoming nature positive.”
Pippa Howard, Chief Nature Strategist, NatureMetrics

Joint services of NatureMetrics and ANIMONDIAL will help businesses monitor, assess and mitigate operational impact on nature and its biodiversity. All in one package!

Nature Positive Tourism

Working with the World Travel & Tourism Council (WTTC) and partners, ANIMONDIAL will seek to integrate eDNA measurement and monitoring services into the Nature Positive Tourism approach. We want to provide tourism businesses with the tools to understand the nature around them (around their offices, in the destinations they visit and other sites) and the outcomes of their Nature Positive Tourism actions. Techniques like eDNA analysis are only one element of this, but as part of our broad and ever-expanding toolkit they can play a key role in our industry’s Nature Positive journey.

Daniel Turner, Director ANIMONDIAL

Act for Nature – but don’t forget the NATURE!

Adopting a Nature Positive approach goes beyond sustainable use. While sustainability makes clear business sense, it is the impact on the ground, amongst nature, that matters most.

This is, after all, where many of the negative impacts take place, where endangered species and fragile habitats are most threatened, and where the natural resources on which we all rely are in decline. Society really needs to look beyond its four walls and start to protect their very foundations – grounded in the natural world – sooner rather than later.

Everything, everywhere, all at once

The UN Secretary-General António Guterres recently called for “action on all fronts: everything, everywhere, all at once”. Hardly surprising considering the alarming state of nature: global biodiversity is declining faster than at any time in human history (UN CBD), it is now considered the 4th most severe threat we face this decade (WEF, 2023), and levels of global heating, which is driving biodiversity loss, are close to “irreversible” levels (IPCC AR6, 2023).

A slow start

Despite this urgent need for action, only a small share of companies globally seems to have set targets or be applying actions to protect biodiversity or address habitat loss. A similar trend is observed in a recent survey of tourism businesses – of the few that said Nature Positive actions had been adopted, fewer still confirm action on the ground – where most of the damage is being done.

Bringing in business

The UN biodiversity agreement, passed in December 2022, now requires all businesses globally to protect and restore nature: specifically “to progressively reduce negative impacts on biodiversity, increase positive impacts, [and] reduce biodiversity-related risks to business…”. In doing this, an understanding of “their risks, dependencies and impacts on biodiversity” will be essential.

What nature does for us

All businesses depend on natural systems either directly or through their supply chains. Research by the World Economic Forum showed that $44 trillion of economic value generation – more than half the world’s total GDP – is moderately or highly dependent on nature and its services. For Travel & Tourism, 80% of its goods and services depend on nature. … For us, it ensures our survival.

Who needs to think about nature…

Nature is essential for those businesses committed to reducing carbon emissions, global warming and achieving Net Zero goals. It is a vital consideration for businesses developing sustainable and resilient approaches towards activities they directly operate and indirectly influence. Nature Positive actions can also be valuable commercial investments and empowerment of local communities.

… And who is thinking about it

The finding by S&P Global that only about one-third of Europe’s biggest companies have set biodiversity targets, and even fewer among the largest companies in Asia-Pacific and the US, is certainly disheartening. It demonstrates the need for compelling incentives to enact or better enforce policies and actions to boost biodiversity.

Urgent action is needed to ensure businesses understand their obligations and have the tools to better protect and restore nature.

The Nature Positive Travel & Tourism Partnership

The recently launched tourism partnership between UN World Tourism Organisation, World Travel & Tourism Council and Sustainable Hospitality Alliance for a Nature Positive Tourism approach, highlights this industry’s commitment to nature protection and also its ability to contribute to positive change in global destinations influencing local and national policymaking and investment.

What we can do to help

My colleagues and I, at ANIMONDIAL, have had the pleasure of working with Travel & Tourism to guide the sector to not just mitigate biodiversity loss but to identify nature-related opportunities to boost biodiversity in destinations through private-public partnerships.

There is still a way to go, but a report has been produced, accompanied by a Toolbox of resources, while the Vision for Nature Positive Tourism invites businesses, large and small, to commit to a Nature Positive future – where we can travel in Harmony with Nature.

My hope is that other industries or business sectors will follow this lead and take a proactive role to better protect nature and its biodiversity across the world for the generations to come.

Keen to better protect biodiversity in nature?

Daniel Turner, Director ANIMONDIAL

We can do it again!

The Global Biodiversity Framework (GBF) has set out, at the highest level, how the private sector needs to help protect and restore nature worldwide – but how do we act on it?

ANIMONDIAL was at the Convention on Biological Diversity COP15 in Montréal in December, where the GBF was agreed and announced. We were working with the biggest players in the international travel industry to help focus and co-ordinate the industry’s response to the ground-breaking call to action. And we were there when the World Travel & Tourism Council, the UN World Tourism Organisation and the Sustainable Hospitality Alliance announced their collaboration to advance Nature Positive Travel & Tourism and help the industry become a Guardian Of Nature.

What it means for business

So how is all this high-level policy action going to impact individual businesses? The GBF identifies three core areas: company reporting, value chains and mainstreaming. Expectations are clearly going to rise, particularly in ESG investment criteria and among customers and consumer groups, and regulations may not be far behind.

The T&T industry response

It won’t take long for this to become internalised within the industry itself, with agents, clients and suppliers looking to see how their partners are shaping up. Fortunately, the industry’s leading bodies are on board, meaning that support, resources and representation will be available for the transition.

We’ve done it before

Darrell Wade, Co-Founder and Chair of Intrepid Travel, gives a simple and impactful explanation of the challenge in an inspiring video clip from WTTC. Acknowledging that we need to look deeper at what nature protection means for our industry, he enthusiastically observes: “… we can do it – we’ve done it before, we’re doing it with climate change …”.

Learning lessons from carbon

This comparison has been made before, with the GBF often called the ‘Paris Agreement for Nature’. In fact, the international conventions on these two issues both originated in the 1992 Rio Earth Summit. Back then they were acknowledged as parts of the same problem, so in many ways this is just a process of biodiversity catching up with climate change on the international agenda.

We can do it again

In 2015 the Paris Agreement seemed like an impossible challenge to many businesses. Now carbon accounting is a common part of business practice – mandatory for many companies and provided voluntarily by many more. So, we know that the challenge with biodiversity loss is one we can rise to.

Joining the mainstream

Fundamental to achieving this is ‘mainstreaming’ – bringing nature and biodiversity issues into decision-making in all business functions at all levels. This may seem like a huge task but, as we know, it gets easier and easier as you go along. The trick is knowing where to start.

We have the tools

One great place to start is the Toolbox Of Nature Positive Tourism Resources, published as an Annex to the WTTC Nature Positive Travel & Tourism report. Following the four-phase Nature Positive Tourism Roadmap (as seen on the ANIMONDIAL homepage) this provides a wealth of links, tips, sector-specific advice and deep-dives into the key issues. It also incorporates a handy glossary and a selection of case studies from our sector and further afield. With regular reviews and updates, the Toolbox is there for the whole industry to help make mainstreaming easy.

The support you need

  • Trying to assess your impacts and dependencies on nature but not sure where to start? The Toolkit has a framework to fill out, complete with SDG links (p4-5)
  • Want to understand more about the challenges and issues facing your sub-sector? The Toolkit has a table of sector priorities for all five drivers of biodiversity loss (p6-7)
  • Need to track the integration of the Nature Positive approach throughout your business? The Toolkit has a checklist with pointers to the relevant sections of the full report (p14-18)
  • Wondering what sectors like Consumer Goods are doing to incorporate nature protection into their supply chains? The Toolkit has insightful case studies with links to further information (p27-28)

Getting Up To Speed…