Act for Nature – but don’t forget the NATURE!

Adopting a Nature Positive approach goes beyond sustainable use. While sustainability makes clear business sense, it is the impact on the ground, amongst nature, that matters most.

This is, after all, where many of the negative impacts take place, where endangered species and fragile habitats are most threatened, and where the natural resources on which we all rely are in decline. Society really needs to look beyond its four walls and start to protect their very foundations – grounded in the natural world – sooner rather than later.

Everything, everywhere, all at once

The UN Secretary-General António Guterres recently called for “action on all fronts: everything, everywhere, all at once”. Hardly surprising considering the alarming state of nature: global biodiversity is declining faster than at any time in human history (UN CBD), it is now considered the 4th most severe threat we face this decade (WEF, 2023), and levels of global heating, which is driving biodiversity loss, are close to “irreversible” levels (IPCC AR6, 2023).

A slow start

Despite this urgent need for action, only a small share of companies globally seems to have set targets or be applying actions to protect biodiversity or address habitat loss. A similar trend is observed in a recent survey of tourism businesses – of the few that said Nature Positive actions had been adopted, fewer still confirm action on the ground – where most of the damage is being done.

Bringing in business

The UN biodiversity agreement, passed in December 2022, now requires all businesses globally to protect and restore nature: specifically “to progressively reduce negative impacts on biodiversity, increase positive impacts, [and] reduce biodiversity-related risks to business…”. In doing this, an understanding of “their risks, dependencies and impacts on biodiversity” will be essential.

What nature does for us

All businesses depend on natural systems either directly or through their supply chains. Research by the World Economic Forum showed that $44 trillion of economic value generation – more than half the world’s total GDP – is moderately or highly dependent on nature and its services. For Travel & Tourism, 80% of its goods and services depend on nature. … For us, it ensures our survival.

Who needs to think about nature…

Nature is essential for those businesses committed to reducing carbon emissions, global warming and achieving Net Zero goals. It is a vital consideration for businesses developing sustainable and resilient approaches towards activities they directly operate and indirectly influence. Nature Positive actions can also be valuable commercial investments and empowerment of local communities.

… And who is thinking about it

The finding by S&P Global that only about one-third of Europe’s biggest companies have set biodiversity targets, and even fewer among the largest companies in Asia-Pacific and the US, is certainly disheartening. It demonstrates the need for compelling incentives to enact or better enforce policies and actions to boost biodiversity.

Urgent action is needed to ensure businesses understand their obligations and have the tools to better protect and restore nature.

The Nature Positive Travel & Tourism Partnership

The recently launched tourism partnership between UN World Tourism Organisation, World Travel & Tourism Council and Sustainable Hospitality Alliance for a Nature Positive Tourism approach, highlights this industry’s commitment to nature protection and also its ability to contribute to positive change in global destinations influencing local and national policymaking and investment.

What we can do to help

My colleagues and I, at ANIMONDIAL, have had the pleasure of working with Travel & Tourism to guide the sector to not just mitigate biodiversity loss but to identify nature-related opportunities to boost biodiversity in destinations through private-public partnerships.

There is still a way to go, but a report has been produced, accompanied by a Toolbox of resources, while the Vision for Nature Positive Tourism invites businesses, large and small, to commit to a Nature Positive future – where we can travel in Harmony with Nature.

My hope is that other industries or business sectors will follow this lead and take a proactive role to better protect nature and its biodiversity across the world for the generations to come.

Keen to better protect biodiversity in nature?

Daniel Turner, Director ANIMONDIAL

We can do it again!

The Global Biodiversity Framework (GBF) has set out, at the highest level, how the private sector needs to help protect and restore nature worldwide – but how do we act on it?

ANIMONDIAL was at the Convention on Biological Diversity COP15 in Montréal in December, where the GBF was agreed and announced. We were working with the biggest players in the international travel industry to help focus and co-ordinate the industry’s response to the ground-breaking call to action. And we were there when the World Travel & Tourism Council, the UN World Tourism Organisation and the Sustainable Hospitality Alliance announced their collaboration to advance Nature Positive Travel & Tourism and help the industry become a Guardian Of Nature.

What it means for business

So how is all this high-level policy action going to impact individual businesses? The GBF identifies three core areas: company reporting, value chains and mainstreaming. Expectations are clearly going to rise, particularly in ESG investment criteria and among customers and consumer groups, and regulations may not be far behind.

The T&T industry response

It won’t take long for this to become internalised within the industry itself, with agents, clients and suppliers looking to see how their partners are shaping up. Fortunately, the industry’s leading bodies are on board, meaning that support, resources and representation will be available for the transition.

We’ve done it before

Darrell Wade, Co-Founder and Chair of Intrepid Travel, gives a simple and impactful explanation of the challenge in an inspiring video clip from WTTC. Acknowledging that we need to look deeper at what nature protection means for our industry, he enthusiastically observes: “… we can do it – we’ve done it before, we’re doing it with climate change …”.

Learning lessons from carbon

This comparison has been made before, with the GBF often called the ‘Paris Agreement for Nature’. In fact, the international conventions on these two issues both originated in the 1992 Rio Earth Summit. Back then they were acknowledged as parts of the same problem, so in many ways this is just a process of biodiversity catching up with climate change on the international agenda.

We can do it again

In 2015 the Paris Agreement seemed like an impossible challenge to many businesses. Now carbon accounting is a common part of business practice – mandatory for many companies and provided voluntarily by many more. So, we know that the challenge with biodiversity loss is one we can rise to.

Joining the mainstream

Fundamental to achieving this is ‘mainstreaming’ – bringing nature and biodiversity issues into decision-making in all business functions at all levels. This may seem like a huge task but, as we know, it gets easier and easier as you go along. The trick is knowing where to start.

We have the tools

One great place to start is the Toolbox Of Nature Positive Tourism Resources, published as an Annex to the WTTC Nature Positive Travel & Tourism report. Following the four-phase Nature Positive Tourism Roadmap (as seen on the ANIMONDIAL homepage) this provides a wealth of links, tips, sector-specific advice and deep-dives into the key issues. It also incorporates a handy glossary and a selection of case studies from our sector and further afield. With regular reviews and updates, the Toolbox is there for the whole industry to help make mainstreaming easy.

The support you need

  • Trying to assess your impacts and dependencies on nature but not sure where to start? The Toolkit has a framework to fill out, complete with SDG links (p4-5)
  • Want to understand more about the challenges and issues facing your sub-sector? The Toolkit has a table of sector priorities for all five drivers of biodiversity loss (p6-7)
  • Need to track the integration of the Nature Positive approach throughout your business? The Toolkit has a checklist with pointers to the relevant sections of the full report (p14-18)
  • Wondering what sectors like Consumer Goods are doing to incorporate nature protection into their supply chains? The Toolkit has insightful case studies with links to further information (p27-28)

Getting Up To Speed…

What’s SDG17 got to do with it?

Ants working together

Yes, that is indeed an ode to Tina Turner, who was certainly no stranger to powerful collaboration, which takes me nicely into the subject of this blog… and what indeed SDG17 has got to do with it.

“The SDGs can only be realised with strong global partnerships and cooperation. A successful development agenda requires inclusive partnerships – at the global, regional, national and local levels – built upon principles and values, and upon a shared vision and shared goals placing people and the planet at the centre”.  – United Nations, in reference to the Sustainable Development Goal (SDG) #17 ‘Partnerships for the Goals’

This particular SDG is often the most overlooked, but can be considered one of the most important. Partnerships for the Goals refers to the recommendation for cross-sector and cross-country collaboration to achieve all the global goals, from 1 -16, by the year 2030. Importantly, it recognises that these cannot be achieved in isolation. It is a call for countries to align policies, and adopt a shared vision for a collaborative way forward.

So, what does this mean for animal and nature protection in Travel & Tourism?

Our industry is arguably the best placed to prioritise cross-country collaboration to better protect and restore nature. But we can also learn from other sectors, particularly those that also have a recognised impact on nature. Reporting on biodiversity protection for Net Zero is becoming more commonplace in the corporate world, across a variety of industries. According to the IUCN, the business sectors with a significant impact on nature include large ‘footprint’ industries such as mining, oil and gas; biodiversity-dependent industries including fishing, agriculture and forestry; and, financial services and “green” enterprises such as organic farming, renewable energy and tourism.

But, how do they tackle achieving their goals and demonstrating their actions? Often through collaboration. This shared mission is an opportunity to unite, and demonstrate individual and collective integrity and leadership. For businesses with limited resources, it is also an opportunity to fill gaps in knowledge or services by forming complementary and empowering partnerships. For larger companies it could be an opportunity to lead the way and guide others along the path. Collaborations can also support the delivery and achievement of identified objectives and KPIs and provide reliable evidence in annual reports.

TOP TIPS for Nature Positive Collaboration in Travel & Tourism

Whilst operations are grounded, this is a rare opportunity to review them – to return more effective and make the protection of animals and nature an integral component of our tourism agenda. Here are some ideas:

  • Identify partners with a shared vision and shared goals to tackle the same challenges.
    Identify partners of best fit – consider what parts of the jigsaw you are missing, and who can provide them.
  • Stakeholder mapping can be beneficial to help Identify others with shared purpose and whose objectives align.
  • Set partnerships as a key tactic to achieve your sustainability strategy, and include their identification and formation within your goal-setting, signed off at CEO level.
  • Understand the value of other stakeholders as part of your supply chain to achieve the goals- they are not passive contributors, but pro-active ones, that can do much of the heavy lifting that you can’t, and facilitate the actions you may not be equipped to.
  • Ensure that partners are aligned with your goals and demonstrate integrity in the shared commitment. Add a policy to that effect within your partnership contracts.
  • See NGOs as instrumental to supporting the delivery of business actions on the ground, and adding value and meaning to your brand and its products. The knowledge and expertise of in-destination communities (and NGOs) should not be underestimated. They can deliver monitoring and reporting on community-based conservation actions, Partnerships should be strategic, and aligned to commitment goals, providing inspiring case studies to educate and inspire.

Who could you partner with?

Partners could include travel business peers, travel trade associations, local, national or international NGOs, government bodies, or destination authorities. They can also include suppliers from alternative industries that have touch-points with your business and its sustainability commitment. These could include food and beverage providers, providers of furnishings and transport, or example.

Where to start?

This June, we will be celebrating the release of the World Travel & Tourism Council (WTTC) and ANIMONDIAL Nature Positive paper – a perfect example of a collaboration of shared purpose to support the sector in the delivery of animal and nature protection across global destinations. The paper includes numerous case studies and examples of how other industries, and other peers in Travel & Tourism, are working together to tackle the same challenges and achieve our collective goals. It is our hope that the paper equips our sector with the essential information needed to both integrate biodiversity protection actions within the sustainability agenda, and support collaborative efforts.

ANIMONDIAL, with WTTC have gathered the views of all pieces of the jigsaw to ensure the content is as relevant and useful as possible. Over 200 stakeholders including Travel & Tourism businesses, biodiversity experts, scientists, NGOs, Travel Trade Associations and policy-makers have been consulted. The paper acts as a megaphone for an important message to inspire collective action for the protection and restoration of nature.

Without achieving the fundamental Sustainable Development Goals of ‘Life on Land’, ‘Life under Water’, ‘Clean Water’ and ‘Climate Action’, and applying ‘Partnerships for the Goals’, we simply have no chance of achieving the remaining 12 goals. As of course without a healthy planet, and a collaborative effort to better protect it, none of the others, and indeed any of us, will stand a chance.

However, even with all the bad news, the good still remains. It is not too late to restore nature and reduce climate change. Through working together, RIGHT NOW, we still have a fighting chance!

» Register for our e-news today to be one of the first to access the Nature Positive paper next month!

Helen Usher, Director ANIMONDIAL

Save ‘Life Below Water’

This year, there are two important international events to galvanise efforts to address the deepening crises of biodiversity loss and climatic change.

The Convention of Biological Diversity in China in May will seek to secure commitments to halt biodiversity-loss, whilst the UN Climate Change Conference in Glasgow in November, will aim to further the Paris Agreement goals and reduce carbon emissions.

These will both require cross-government commitment but, it will be their resulting actions that will be assessed for years to come, as to whether enough was done to avert these crises and reach a ‘new stable state’.

Sir David Attenborough gave an impassioned speech to the UN Security Council this week. He urged the assembly of nations for their immediate collaborative action to avert the global “collapse of everything that gives us security”, to work together to lessen climate change, and “to value nature… beyond money”. He recounted the rising global temperatures, current atmospheric CO2 concentrations “that have not been equalled, for millions of years”, the despoiling of oceans, and the catastrophic decline of biodiversity as the contributing factors. Above all, he recognised the need for every one of us to do what we can to lessen the resulting disasters ahead.

We, of course, expect our governments to step-up, listen to Sir David and other experts, and take the immediate, necessary action but, what can we do as businesses, and as individuals?

I know many of us are currently focused on our own survival during this current COVID-19 crisis, but it is also an ideal time for the travel and tourism business to review its pre-pandemic activity: identify negative impact, and seek to better manage, or ideally minimise it. I believe that actions must now be more than just ‘reduce, reuse, and recycle’, in fact we should adopt a multifaceted approach that seeks to address the key drivers of climate change: carbon emissions, over-exploitation of natural resources, and biodiversity loss.

Animal protection may not be the priority for most travel businesses, but recognising its impact on climatic change, perhaps it should be…

I co-founded ANIMONDIAL to help the travel and tourism sector work through the complexities of animal and nature protection in tourism and identify which actions can be taken to minimise negative impact and restore the health of the natural environment. It is certainly vital to ensure your product offerings are aligned to your animal protection commitment but why not also think about how you can restore biodiversity in the destinations you visit. ANIMONDIAL’s Build Back Better for Animals initiative is offering webinars, trainings and services to inform, inspire and empower travel and tourism professionals. Providing all that you need to assess impact, and review and improve current practices.

For example, consider what you can do to better protect our oceans and seas.

These cover 70% of Earth’s surface and within them live tiny plant-like organisms, known as phytoplankton. Just like plants and trees they contain chlorophyll that capture sunlight and use photosynthesis to convert it to energy, producing oxygen as a by-product. Phytoplankton are as equally important as rainforests and woodlands and produce over 50% of the world’s oxygen and absorbs 50 x more carbon dioxide than our atmosphere (World Economic Forum, 2019). They also support all life within seas and oceans, including approximately 16% of all animal protein consumed globally and the livelihoods of 40 million people (OECD, 2016).

Damage to these fragile environments, through pollution (plastic, chemical, fertilisers, etc), overfishing and trawling, damping of waste, etc., kills the phytoplankton, realising stored carbon, and removes that life support. Not only does this exacerbate global warming, but also threatens to change our climate and weather patterns. According to the US National Oceanic and Atmospheric Administration “more than 90% of the warming that has occurred on Earth over the past 50 years has happened within the ocean”.

The point I wish to make is that whilst it is important to focus on carbon emission reduction, such as converting to green energies and cutting out single-use plastics, it is equally, if not more important to protect and regenerate the life on Earth that already exists. From ‘Life Under the Water’ (SDG14) to ‘Life on Land’ (SDG15). A mature tree holds over 100 times more carbon, and life support, that a newly planted sampling; placing more importance to preserving primary forests than planting more trees.

By adopting measures to better protect animals (biodiversity) and nature (life support), we have a chance to lessen the crises that Sir David had said are inevitable if ‘we’ continue on ‘our’ current path.

Each month I aim to focus on different natural environments and mention projects that are doing great work to better protect that environment. Offering travel businesses the opportunity to learn about their work, I hope travel businesses will support their activities and fulfil their SDG obligations. This month, acknowledging the start of the UN Decade of Ocean Science for Sustainable Development – a framework to support the sustainable management of the oceans – I have focused on actions to save ‘Life Below Water’ SDG14 – “to conserve and sustainably use the oceans, seas and marine resources for sustainable development”. The following are all members of ANIMONDIAL’s Animal Protection Network:

Save the Aegean

Save the Aegean is an initiative of the Archipelagos Institute of Marine Conservation that aims to form an alliance between environmentalists, scientists, businesses, and consumers to reduce the environmental footprint on this popular sea.

Save the Aegean aims to contribute to the protection and preservation of the Aegean Sea’s rare biodiversity, through filling in knowledge gaps via research and awareness raising through effective conservation actions and eco-tourism.

Aegean Marine Life Sanctuary (AMLS)

The Aegean Marine Life Sanctuary aims to become the world’s first sanctuary for dolphins, displaced from zoo attractions, and provide rescue and rehabilitation of sick, injured or ‘at-risk’ marine animals. Serving as a model of a multi-disciplinary teaching facility, AMLS will focus on providing solutions-based initiatives to better protect marine mammals and turtles through a ‘unified’ Mediterranean Marine Mammal Rescue Network.

Barbados Environmental Conservation Trust (BECT)

The Barbados Environmental Conservation Trust (BECT) has been set up to enable and support local communities and environmental activities aimed at the preservation and restoration of Barbados’ natural assets including the conservation of its marine life. Supported projects include the protection of marine life, particular turtles, and the regeneration of its coral reefs. Efforts seek to restore the country’s marine biodiversity, protect its beaches from erosion, and boost the attractiveness of the habitats for ecotourism.

CCell

A UK-based organisation, CCell was founded to solve the one of the of most devastating effects of climate change: The degradation of the world’s coral reefs and coastal erosion. CCell provides a cost-effective, long-term and sustainable solution by utilising energy from renewable sources to generate rock at a rate grown 2-3 times faster than in nature.

Corals grown in hatcheries are planted onto the rock creating a reef benefitting the environment and providing comprehensive coastal protection. Their pilot project in Mexico is underway and in collaboration with the local community and international artists, they now wish to develop an underwater attraction to appeal to the eco-tourism market and extend the protected marine zone. The project aims to improve knowledge and encourage cross-community support creating a site of marine restoration, environmental education and cultural appreciation.

Please get in touch if you would like to be introduced to one of these exciting projects that are protecting Life Below Water.

» More about ANIMONDIAL’s Animal Protection Network 

» Sir David Attenborough’s speech to the United Nations Security Council (February 2021)

Daniel Turner, Director ANIMONDIAL