Yes, that is indeed an ode to Tina Turner, who was certainly no stranger to powerful collaboration, which takes me nicely into the subject of this blog… and what indeed SDG17 has got to do with it.
“The SDGs can only be realised with strong global partnerships and cooperation. A successful development agenda requires inclusive partnerships – at the global, regional, national and local levels – built upon principles and values, and upon a shared vision and shared goals placing people and the planet at the centre”. – United Nations, in reference to the Sustainable Development Goal (SDG) #17 ‘Partnerships for the Goals’
This particular SDG is often the most overlooked, but can be considered one of the most important. Partnerships for the Goals refers to the recommendation for cross-sector and cross-country collaboration to achieve all the global goals, from 1 -16, by the year 2030. Importantly, it recognises that these cannot be achieved in isolation. It is a call for countries to align policies, and adopt a shared vision for a collaborative way forward.
So, what does this mean for animal and nature protection in Travel & Tourism?
Our industry is arguably the best placed to prioritise cross-country collaboration to better protect and restore nature. But we can also learn from other sectors, particularly those that also have a recognised impact on nature. Reporting on biodiversity protection for Net Zero is becoming more commonplace in the corporate world, across a variety of industries. According to the IUCN, the business sectors with a significant impact on nature include large ‘footprint’ industries such as mining, oil and gas; biodiversity-dependent industries including fishing, agriculture and forestry; and, financial services and “green” enterprises such as organic farming, renewable energy and tourism.
But, how do they tackle achieving their goals and demonstrating their actions? Often through collaboration. This shared mission is an opportunity to unite, and demonstrate individual and collective integrity and leadership. For businesses with limited resources, it is also an opportunity to fill gaps in knowledge or services by forming complementary and empowering partnerships. For larger companies it could be an opportunity to lead the way and guide others along the path. Collaborations can also support the delivery and achievement of identified objectives and KPIs and provide reliable evidence in annual reports.
TOP TIPS for Nature Positive Collaboration in Travel & Tourism
Whilst operations are grounded, this is a rare opportunity to review them – to return more effective and make the protection of animals and nature an integral component of our tourism agenda. Here are some ideas:
- Identify partners with a shared vision and shared goals to tackle the same challenges.
Identify partners of best fit – consider what parts of the jigsaw you are missing, and who can provide them.
- Stakeholder mapping can be beneficial to help Identify others with shared purpose and whose objectives align.
- Set partnerships as a key tactic to achieve your sustainability strategy, and include their identification and formation within your goal-setting, signed off at CEO level.
- Understand the value of other stakeholders as part of your supply chain to achieve the goals- they are not passive contributors, but pro-active ones, that can do much of the heavy lifting that you can’t, and facilitate the actions you may not be equipped to.
- Ensure that partners are aligned with your goals and demonstrate integrity in the shared commitment. Add a policy to that effect within your partnership contracts.
- See NGOs as instrumental to supporting the delivery of business actions on the ground, and adding value and meaning to your brand and its products. The knowledge and expertise of in-destination communities (and NGOs) should not be underestimated. They can deliver monitoring and reporting on community-based conservation actions, Partnerships should be strategic, and aligned to commitment goals, providing inspiring case studies to educate and inspire.
Who could you partner with?
Partners could include travel business peers, travel trade associations, local, national or international NGOs, government bodies, or destination authorities. They can also include suppliers from alternative industries that have touch-points with your business and its sustainability commitment. These could include food and beverage providers, providers of furnishings and transport, or example.
Where to start?
This June, we will be celebrating the release of the World Travel & Tourism Council (WTTC) and ANIMONDIAL Nature Positive paper – a perfect example of a collaboration of shared purpose to support the sector in the delivery of animal and nature protection across global destinations. The paper includes numerous case studies and examples of how other industries, and other peers in Travel & Tourism, are working together to tackle the same challenges and achieve our collective goals. It is our hope that the paper equips our sector with the essential information needed to both integrate biodiversity protection actions within the sustainability agenda, and support collaborative efforts.
ANIMONDIAL, with WTTC have gathered the views of all pieces of the jigsaw to ensure the content is as relevant and useful as possible. Over 200 stakeholders including Travel & Tourism businesses, biodiversity experts, scientists, NGOs, Travel Trade Associations and policy-makers have been consulted. The paper acts as a megaphone for an important message to inspire collective action for the protection and restoration of nature.
Without achieving the fundamental Sustainable Development Goals of ‘Life on Land’, ‘Life under Water’, ‘Clean Water’ and ‘Climate Action’, and applying ‘Partnerships for the Goals’, we simply have no chance of achieving the remaining 12 goals. As of course without a healthy planet, and a collaborative effort to better protect it, none of the others, and indeed any of us, will stand a chance.
However, even with all the bad news, the good still remains. It is not too late to restore nature and reduce climate change. Through working together, RIGHT NOW, we still have a fighting chance!
» Register for our e-news today to be one of the first to access the Nature Positive paper next month!
Now that the disastrous year of 2020 is behind us, we can all look forward with new hope. Hope that the road to recovery is short lived, hope that tourism will once again support opportunity and development, but also the hope that the threat of further pandemics will be averted, and the fallout never happens again.
We now know that COVID-19 is an animal-borne disease, or zoonotic disease, its passage to humans eased when nature’s natural barrier has been eroded or removed. The World Health Organisation estimates these kinds of diseases account for 75% of all newly detected human pathogens over the last 30 years. Disease, and potential pandemics, which could be averted if biodiversity loss is halted and nature’s health restored.
This is a stark reminder that habitat degradation, animal exploitation, biodiversity loss and climate change are not someone else’s issue but actually affect us all. Facts that certainly help to focus our minds, but ‘not knowing what to do’, or ‘how to do it’, often prevents action, and change.
I co-founded ANIMONDIAL, a specialist consultancy, to help travel businesses cut through the complexity and understand the impacts of their actions on animals and nature, and in so doing, to take responsibility, make informed decisions, and minimise detrimental activity. Protecting animals may not be the first topic that springs to mind when developing your sustainable business strategy, but perhaps it should be…
Not only do we share our planet with 1.8 million+ other species, but their welfare and survival are integral to ours. If poorly managed, tourism tends to exploit animals, degrade their natural attributes, cause habitat and biodiversity loss, and result in climate change, human-wildlife conflict, and viral emergence. However, tourism can be a force for good too, influencing the better protection of the natural environment, its biodiversity, and animal welfare, through tourism revenue and operation. The World Economic Forum estimates nature’s economic value generation at US$44 trillion — that’s over half of the world’s total GDP!
It was therefore shocking to learn that large numbers of animal and plant species are in drastic decline, with monitored populations of mammals, birds, amphibians, reptiles, and fish having reportedly declined by on average by 68%, since 1970 (Living Planet Report, 2020). According to the IUCN, one fifth of the world’s animals and plants are now threatened with extinction. There appears to me no greater need, and reason, to halt biodiversity loss and Build Back Better for animals and nature.
“We are the first generation to know we are destroying our planet and the last that can do anything about it.” — Tanya Steele, Chief executive, WWF
So, as we consider how to Build Back Better during tourism’s resurgence — and we must at this opportune time — it is imperative to follow a more considered approach to sustainability planning and application:
- Acknowledge that environmental, social, and economic impacts are related and interconnected. Consider the fact that a problem may be better addressed at its cause, rather than focusing on the consequence.
- Define your commitment, informing your customers, partners and suppliers, and integrate it throughout the business with defined roles and responsibilities for each team.
- Don’t feel you need to shoulder solution development alone, work with others (experts, partners, suppliers and other travel businesses) to overcome industry challenges.
- Always consider the wider implications of your actions on local people, individual animal welfare, and the natural world, before they are negatively affected.
- Join ANIMONDIAL to Build Back Better for Animals and seek to protect both the animals involved in your product offerings and experiences, and the animals whose welfare may be indirectly compromised within the destinations you visit.
» Sign up to ANIMONDIAL’s Build Back Better for Animals and benefit from exclusive offers and discounted services
In 2021, ANIMONDIAL launched a series of webinars and workshops to inform, inspire and empower travel and tourism businesses to Build Back Better for Animals. » Check out what’s on.
Join ANIMONDIAL, together with other travel experts, for a lively panel discussion at the Adventure Travel Networking Conference on 5th February to consider the implications of Building Back Better. » Find out more