Now that the disastrous year of 2020 is behind us, we can all look forward with new hope. Hope that the road to recovery is short lived, hope that tourism will once again support opportunity and development, but also the hope that the threat of further pandemics will be averted, and the fallout never happens again.
We now know that COVID-19 is an animal-borne disease, or zoonotic disease, its passage to humans eased when nature’s natural barrier has been eroded or removed. The World Health Organisation estimates these kinds of diseases account for 75% of all newly detected human pathogens over the last 30 years. Disease, and potential pandemics, which could be averted if biodiversity loss is halted and nature’s health restored.
This is a stark reminder that habitat degradation, animal exploitation, biodiversity loss and climate change are not someone else’s issue but actually affect us all. Facts that certainly help to focus our minds, but ‘not knowing what to do’, or ‘how to do it’, often prevents action, and change.
I co-founded ANIMONDIAL, a specialist consultancy, to help travel businesses cut through the complexity and understand the impacts of their actions on animals and nature, and in so doing, to take responsibility, make informed decisions, and minimise detrimental activity. Protecting animals may not be the first topic that springs to mind when developing your sustainable business strategy, but perhaps it should be…
Not only do we share our planet with 1.8 million+ other species, but their welfare and survival are integral to ours. If poorly managed, tourism tends to exploit animals, degrade their natural attributes, cause habitat and biodiversity loss, and result in climate change, human-wildlife conflict, and viral emergence. However, tourism can be a force for good too, influencing the better protection of the natural environment, its biodiversity, and animal welfare, through tourism revenue and operation. The World Economic Forum estimates nature’s economic value generation at US$44 trillion — that’s over half of the world’s total GDP!
It was therefore shocking to learn that large numbers of animal and plant species are in drastic decline, with monitored populations of mammals, birds, amphibians, reptiles, and fish having reportedly declined by on average by 68%, since 1970 (Living Planet Report, 2020). According to the IUCN, one fifth of the world’s animals and plants are now threatened with extinction. There appears to me no greater need, and reason, to halt biodiversity loss and Build Back Better for animals and nature.
“We are the first generation to know we are destroying our planet and the last that can do anything about it.” — Tanya Steele, Chief executive, WWF
So, as we consider how to Build Back Better during tourism’s resurgence — and we must at this opportune time — it is imperative to follow a more considered approach to sustainability planning and application:
- Acknowledge that environmental, social, and economic impacts are related and interconnected. Consider the fact that a problem may be better addressed at its cause, rather than focusing on the consequence.
- Define your commitment, informing your customers, partners and suppliers, and integrate it throughout the business with defined roles and responsibilities for each team.
- Don’t feel you need to shoulder solution development alone, work with others (experts, partners, suppliers and other travel businesses) to overcome industry challenges.
- Always consider the wider implications of your actions on local people, individual animal welfare, and the natural world, before they are negatively affected.
- Join ANIMONDIAL to Build Back Better for Animals and seek to protect both the animals involved in your product offerings and experiences, and the animals whose welfare may be indirectly compromised within the destinations you visit.
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In 2021, ANIMONDIAL launched a series of webinars and workshops to inform, inspire and empower travel and tourism businesses to Build Back Better for Animals. » Check out what’s on.
Join ANIMONDIAL, together with other travel experts, for a lively panel discussion at the Adventure Travel Networking Conference on 5th February to consider the implications of Building Back Better. » Find out more
“In the midst of every crisis, lies great opportunity.” – Albert Einstein
This quote has sprung to mind several times over the past seven months and is perhaps now more poignant to the Travel and Tourism sector than most. According to the World Trade Tourism Council in 2019, prior to the outbreak of Covid-19, the sector supported 330 million jobs globally, and now as we hit the difficult winter season, we are likely to suffer 197.5 million job losses.
This is indeed a time of unprecedented global crisis, a time we switch to survival mode, to save our jobs, and our industry. However, there is STILL opportunity. Not of increased profit and market growth, but of increased global determination to fight an invisible war and build back with a greater respect for nature.
Nature is indeed ‘everyone’s business’. According to the Business for Nature Initiative, over half of the world’s GDP is reliant upon it, and through unsustainable supply chains, we are drawing away more than can be replenished.
At no time in our history has consumer priority towards safety and ethical standards been higher. People are putting their trust in businesses to make things better, and it is suggested that global brands have more influence over public conscious than our political leaders. Through Business for Nature, corporations are calling on governments to adopt policies to reverse nature loss in this decade. This is a journey I am proud to be a part of. This month ANIMONDIAL was honoured to reach the finals of the Lloyds Bank National Business Award for Social Impact for our work to galvanise the amazing work of NGOs and travel businesses through the crisis.
At this time of increased global unity, could we be facing a new revolution? – The Sustainability Revolution. Never have we seen such focus on ethical rights and responsibilities – the rise of veganism and ethical consumerism, the growth of importance of the Global Sustainable Development Goals… and then in walks Covid-19 to knock us all sideways! We need to better protect nature for our own survival. In this blog, I am choosing to focus on the biggest issue of this generation: the survival of Planet Earth, and the role of the travel and tourism sector to lead the way for the Sustainability Revolution…
First of all, let’s look at the problem…
In economic terms, nature is believed to have an estimated value generation of 44 trillion US dollars (equal to over half of the world’s total GDP!) However, humanity’s negative impact on the planet is not only contributing to the Climate Change Crisis but also increasing the occurrence of animal-to-human (zoonotic) infectious disease such as Covid-19. In fact, over 60% of all known diseases discovered in the last 50 years originate from animals and spread to us when the protective barrier of nature has been jeopardised.
But why should all this matter to us, the travel sector?
- The lack of tourists visiting national parks may well have stemmed the tide of negative impact caused by ‘over-tourism’, but the lack of revenue has resulted in less money generation for conservation efforts.
- With wildlife tourism supporting over 30million jobs, lockdown puts a huge strain on local communities.
- With park staff and anti-poaching patrols losing employment, threatened wildlife, such as the highly endangered pangolin or black rhino, are left increasingly vulnerable to further persecution.
- Tourism itself, puts an enormous stress on the natural environment, and encourages greater contact between nature and people, thus heightening exposure of viral transference.
- And of course, other animal species are at risk of catching the virus and passing it on. Malayan tigers at the Bronx Zoo contracted Covid-19, whilst non-human primates are also highly susceptible. As projects are struggling for funds to continue their conservation work – we are at risk of losing some of our most vulnerable animal species.
Recognising that up to 60% of holiday excursions or experiences, and up to 96% of all tourism activities in Asia, involve animals and nature, we must all take positive actions right now.
The good news, however, is that the Covid-19 pandemic has led to some ground-breaking positive change for animals and nature. As human activity has reduced, nature has taken advantage! There have been encouraging reports of re-wilding of urban areas. We have seen wildlife – from coyotes, spotted at the Golden Gate Bridge – to wild horses grazing in downtown Washington DC. In Asia, China is closing live animal markets and announcing a ban on wildlife consumption. And one of Southeast Asia’s most iconic tourist destinations, Siem Reap has taken major strides to protect dogs and cats by banning their trade and consumption.
Taking all of this into account, what steps can we take at this challenging time to aid our recovery and rebuild the travel and tourism sector for the better protection of the planet?
Step 1: Look inwardly
Whilst operations are grounded, this is a rare opportunity to review them – to return more effective and make the protection of animals and nature an integral component of our tourism agenda. Here are some ideas:
- Adopt new animal and nature SDG commitments for your business and ensure these are ingrained into all your business practises and operations.
- Use this opportunity to audit your tourism experiences that involve animals or nature to identify and mitigate risk of zoonotic disease transfer and negative local impact.
- Encourage activity-suppliers to adopt their own animal protection commitments through selling only responsible and sustainable experiences, and supporting suppliers to improve standards, avoiding loss of local livelihoods.
- Educate customers about animal and nature protection. Use this time to create new customer guidelines and educational materials to engage their interest and report any questionable activities.
Step 2: Collaborate!
‘Nature is everyone’s business’! Changing our relationship with nature is too great a task to do on our own. Working together we can make big impact for the better protection of animals and nature in tourism.
- Sign up to the World Trade Tourism Council Declaration on Illegal Wildlife Trade and the International Wildlife Trade Zero Tolerance Policy to to support the protection of endangered species.
- Join the World Economic Forum’s Business for Nature initiative, engaging governments to reverse nature loss by 2030.
- Support global tourism solutions: Work together to establish and invest in new solutions to some of the biggest, long standing issues for animals and nature in tourism.
- Work with NGOs to deliver meaningful change: This can be as simple as signing a pledge, donating skills or funds to help them deliver their work or including projects within holiday portfolios.
Step 3: Shout about it!
For the marketeers amongst us: do not let all this good work go unnoticed! Speak to colleagues and ask them to tell you what actions your company is taking to help save the planet and then shout about them! Tell amazing stories and win over the hearts and minds of customers by building your brand as one that cares for the planet! And importantly, use your influence to inspire others to follow your lead.
When lockdowns ease, we have a choice of returning to unsustainable ‘business as usual’, or to take greater responsibility moving forward. So, perhaps now is our chance to take stock, hit reset and set new intentions towards a better future. Join the new revolution and leave your legacy to save nature and save ourselves!
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World news during the COVID-19 lockdown has been full of reports documenting what appears to be a revitalised nature. As human activity – industry, transport, and tourism – has stopped during global lockdown, levels of air, water and noise pollution have dramatically dropped, and nature has taken advantage. So much so, there have been encouraging reports of rewilding of urban areas. Where wildlife, from coyotes, spotted at the Golden Gate Bridge, to deer, wild horses and boar seen gazing in downtown Washington DC, Izmir and Barcelona, to dolphins observed swimming in Istanbul’s Bosphoros and the canals of Venice, have seemingly taken advantage of the lack of humans.
In my last blog, I considered humanity’s negative impact on nature and how our activities are causing heightened loss of biodiversity, which in turn, threatens our own existence. Now that human activity is reduced, due to the COVID-19 lockdown, it presents a unique opportunity to see if, and how nature will take back control, but further how humanity can better manage its negative impact on nature.
For instance, the lack of tourists visiting national parks may well have stemmed the tide of negative impact caused by ‘overtourism’, but the lack of tourism revenue has resulted in park staff losing their employment, ending anti-poaching patrols and wildlife monitoring, and local people, their livelihoods. However, this has caused other pressures, with conservation NGOs raising the alarm that threatened wildlife are suffering from heightened illegal logging and wildlife poaching.
ANIMONDIAL’s Animal Protection Network partner, the Archipelagos Institute of Marine Conservation recognises both the positive and negative consequences of the pandemic:
“Whilst COVID-19 has greatly impacted our research and conservation work due to travel restrictions, this unique situation has provided a unique opportunity to monitor marine ecosystems, which for the first-time face reduced human impact and minimal underwater noise pollution. It has also given Archipelagos more time to devote to the continued development of the Aegean Marine Life Sanctuary. Once complete this will provide refuge for dolphins, seals, and sea turtles threatened by the immense impact of human activity on our seas and our planet overall.”
Elsewhere, wildlife reliant on humans for food, have ventured into urban areas in search of food. The deer from Japan’s Nara Park and primates in Lopburi Thailand, who are usually fed by tourists, have invaded city streets during the lockdown to find food. Their dependency on ‘free’, and likely calory-rich foods, from people has altered their natural feeding behaviour.
Whereas animals kept in a captive environment, who are also dependent on people for food, but lack the freedom to search for it themselves, are completely dependent on their carers. However, their presence, and the quality of care they provide is often dependent on revenues raised through ticket sales, government subsidised and donations, which have all but stopped the last three months.
This sense of purpose and responsibility for animal protection is evidenced by one of ANIMONDIAL’s partners, Ape Action Africa, a sanctuary for rescued primates in West Africa:
“Our initial challenge was to do everything possible to protect our rescued primates from the risk of COVID-19. Enhanced health and safety protocols were put in place, and our team began living permanently on-site; education and community programmes were suspended, and our doors were closed to the public. Though these steps have so far been effective in keeping our endangered gorillas, chimpanzees and monkeys safe, their future is by no means secure. Our income has dropped dramatically, and we are facing the biggest funding crisis in our history. We have cut our costs as far as possible, but we have to provide care for our 280 rescued primates, and our financial reserves are rapidly diminishing. We would ask anyone who is in a position to support our work to please donate and help us keep caring through these incredibly challenging times.”
Equally, the lack of tourism revenue has been tough on animal-based attractions. Reports from Thailand reveal that most of the 300+ elephant tourism venues have closed. The lack of income and restrictions on business operation has meant that many of the elephants have had to leave the venues and return home. This includes the elephant “centrals” like Ban Taklang Elephant village in East Thailand. Here the elephants’ sustenance and shelter has become the responsibility of their original owners who, before the pandemic, had survived off the rent of their elephants to the tourist camps. Now with no income, their future, that of their families and their elephants are becoming increasingly desperate.
If these hardships continue, only the most resourceful will survive. As demonstrated by ANIMONDIAL partner, the Mahouts Elephant Foundation, which runs ethical elephant-based experiences in northern Thailand:
“Overnight there was a complete stop in guest bookings that included international school groups, our own annual study abroad field course and some ground-breaking exciting research. All income came to an abrupt halt which is a huge challenge for any organisation. Whilst we have re-scheduled some bookings for later in the year, it will take some time for things to return to pre-pandemic normality. We are a highly skilled team on the ground and I am so incredibly proud of our team for re acting with professionalism and a passion for the work we do, everyone without exception has pulled together and due to some emergency funding we are keeping our whole team intact. We are continuing with planned infrastructure work, offering those in the community intensive English lessons and teaching mindfulness to key members of the team. We are excited to re-launch our guest programme as soon as travel is open again.”
Whilst it is fair to say that wildlife in the wild has had some respite from destructive human interference, it is perhaps premature to state that nature as made a comeback. However, these 100 days have given us a chance to take stock and change the way we think about change. Ultimately, whether this pandemic is good or bad for the environment depends not on the virus, but on humanity. As lockdowns are eased across the world, we have a choice of returning to unsustainable ‘business as usual’, or to take responsibility for our actions, protect nature, and work towards a better future.
ANIMONDIAL seeks a better world, where tourism is kind to animals. During COVID-19 pandemic, it is offering non-profit organisations access to FREE support and guidance through its ANIMAL PROTECTION NETWORK. Whilst tour operators have the chance to include responsible alternative animal activities in their holiday offerings. If you are interested in finding out more, drop us a message.