Carbon Offsetting: An essential action or an ineffective distraction?

Carbon Offsetting is, in essence, paying others to prevent, reduce or remove carbon emissions in order to compensate for one’s own emissions. It is therefore unsurprising that “carbon offsetting” has received such bad press, giving the impression that a business is just avoiding taking responsibility for its own actions.


My impression is that while some may continue to “pay to pollute’’, more businesses are turning to carbon offsetting to complement genuine action to reduce their impacts.

The pitfalls of offsetting

Of course, it is more complex than that. Businesses need to guarantee that the chosen offset is genuine, permanent, accountable, and measurable. It can be difficult to verify that projects are actually offsetting as much carbon as needed. Offsets also have to demonstrate that the emission reduction or carbon removal would not have taken place anyway, and that the investment makes a genuine additional contribution. There are even instances where offsetting programmes cause more harm than good, for instance by decreasing biodiversity through infrastructure impacts or monoculture tree planting, which could result in higher net emissions over time. It certainly pays to check before you buy to ensure your investments deliver.

Can you offset biodiversity impacts?

The market for biodiversity offsets is not as mature as the carbon one, but it is clearly subject to similar complexities and uncertainties, probably to an even greater extent. In ANIMONDIAL’s most recent publication with the World Travel & Tourism Council (WTTC), Nature Positive Travel & Tourism, offsetting was acknowledged as a limited part of a business’ commitment to Nature Positive Tourism. This is because it is considered unreliable by many experts, and in the case of biodiversity does not directly address the impacts on species, habitats and ecosystem services that are being compensated for.

Mitigate, mitigate, mitigate

Instead, we advocate that businesses identify their dependencies and impacts on nature (including their carbon emissions) and then, using the ‘mitigation hierarchy’ (see page 39 of the Nature Positive Travel & Tourism report), to prioritise their responses. This involves first avoiding or reducing both direct impacts and indirect impacts from the value chain, then taking efforts to restore biodiversity after damage has taken place or, if necessary, conduct equivalent restoration at a nearby or ecologically similar location. Only after these steps is offsetting a suitable approach to balancing remaining negative impacts. Offsetting is therefore recommended as a limited action taken as a last resort, and certainly not the only mitigating action.

Is there any place for offsetting?

In the case of carbon emissions, the Net Zero Standard set out by the Science Based Targets Initiative recommends offsetting no more than 10% of emissions, with at least 90% of savings coming from avoiding and reducing emissions.  Many leading companies commit to offsetting no more than 5%.

What is the role of biodiversity in carbon offsetting?

Biodiversity loss and nature protection continue to be widely disconnected from most conversations about carbon emission reduction, despite the fact that many of the most cost-efficient, large-scale and long-term emissions reductions or removals are nature-based solutions. In 2021, the world’s leading biodiversity and climate experts acknowledged that biodiversity loss and climate change mutually reinforce each other and can only be tackled together. Businesses, particularly those in Travel &Tourism, should therefore consider how to harness the power of nature (its natural ability to absorb and store carbon) to both offset their emissions and contribute to their biodiversity, as well as sustainable development goals.

Making the most of minimal offsets

Increasingly, carbon offset projects are available that also provide biodiversity and social impact benefits. This can be an efficient way to contribute to multiple Nature Positive goals at once, but it should never be used as a way to side-step more effective mitigation activities. The old saying ‘an ounce of prevention is worth a pound of cure’ still applies – it is far better to avoid doing the damage in the first place than to try to make up for it afterwards.

Mitigation Hierarchy Tips for impacts on nature:

  • Focus on avoiding impacts by changing activities at a fundamental level – consider what outcomes the activities are intended to produce and think of other ways of achieving these.
  • Maximise reduction activities with bold goals for the level of reduction – combine a range of techniques in optimal ways to get the best results.
  • Restoration activities should be done on-site, for instance by replanting natural vegetation in areas that have been damaged during construction works.
  • For areas that cannot be restored on site, find ways to restore equivalent natural features nearby that provide similar habitats and ecosystem services.
  • Only offset as a last resort, using credible, long-term investments – where possible combine this with carbon offsetting if required.

» Learn about Mitigation Hierarchy and the Nature Positive Tourism approach

» Identify your dependencies and impacts on nature

» Learn about 5 carbon reduction actions to achieve Net Zero by ANIMONDIAL, Partner ecollective

Daniel Turner, Director ANIMONDIAL

Nature4NetZero – Keep it simple

A key objective for ANIMONDIAL, as my colleagues and I draft the WTTC whitepaper on Nature Positive in Travel & Tourism, is to keep it simple. Not because the topic is simple – grappling with biological terms like ‘biodiversity’, ‘ecosystems’, ‘biosphere’, or even ‘Blue Carbon’ can be challenging – but because it is vital that these fundamentals are understood.

This understanding underpins the recognition that the natural world is not only integral to the growth and prosperity of Travel & Tourism, but also vital to the happiness, health, and survival of all humanity.

Consider the difference between biodiversity, ecosystems, and nature, for instance. These can easily be confused, and while their differences may not be important for some, an explanation can help convey why each has a different role to play. I compare nature to a machine: it needs various parts to operate, and energy to drive it. The parts include a wide range of ‘living’ things – this is what we term biodiversity – together with ‘non-living’ components – such as air, water, and soil – and all the interactions between them. Ecosystems are systems within the machine, separate (but connected) groups of living and non-living things, working together to perform many functions. They produce energy and circulate nutrients, clean and enrich the air that we breathe, and provide fresh drinking water, food, materials and even many important medicines – performing what are called ecosystem services. The analogy, while simple, explains the importance of each component and why their loss must be avoided, quite literally, at our peril.

The focus of ANIMONDIAL’s work is to support the Travel & Tourism sector to adopt a Nature Positive approach. As it sounds, this encourages and inspires actions that have a positive impact on nature, while taking measures to minimise or avoid activities that damage nature. Travel & Tourism can drive biodiversity loss and degrade nature, but managed well – by educating customers, employees, and in-destination partners, adopting safeguards, and supporting Nature-Based Solutions – Travel & Tourism can be a force for good, influencing local communities and government to better protect their natural heritage.

These actions are considered as integral to achieving Net Zero, another term that is increasingly promoted. This was the focus of ANIMONDIAL’s January blog. Net Zero is achieved when CO2 emissions are fully balanced by actions that remove and store carbon, so the net increase in CO2 in the atmosphere is zero. Many natural processes can be harnessed to remove and store carbon, and global experts recognise that biodiversity loss and climate change mutually reinforce each other and, being driven by the same human activities, can only be tackled together. Failure to do so will have negative consequences on human wellbeing and our quality of life.

While it is vital that all actions and activities that drive biodiversity loss and release CO2 are minimised wherever possible, actions that protect biodiversity and restore nature are equally important. Not only do such measures help maintain the planet’s functioning ecosystems (and the services they provide) but boosting biodiversity can help ensure that greater amounts of atmospheric carbon is absorbed and stored. Actions which use nature protection and enhancement to remove and store carbon are often referred to as Nature-based Solutions.

Maintaining nature’s ability to remove carbon from the atmosphere through photosynthesis in plants and store it in living tissues or dead ‘organic matter’ – either on land (Green Carbon) or in seas and oceans (Blue Carbon) – is key to Nature-based Solutions.

One of our main jobs at ANIMONIDAL is to ensure that the complex world of animal and nature protection is made simple for our clients. By using straightforward and clearly explained terminology we can help to ensure a greater understanding of the issues, the need to act, and the practical options available to adopt a Nature Positive approach.

A sustainable society requires both a stable climate and healthy ecosystems.

ANIMONDIAL has long championed a Nature Positive approach for Travel & Tourism, and in 2022 we celebrate our Year for Biodiversity, recognising the importance of biodiversity and its role in the race to Net Zero. Working with our partners, we aim to guide and support Travel & Tourism towards a Nature Positive future through:

  1. A whitepaper, in collaboration with the World Travel and Tourism Council (WTTC), that positions Travel & Tourism as a force for good in bringing greater value to nature and encouraging its better protection. It will explain the importance of nature, highlight the impacts of mismanagement, provide examples of best practice and champion the opportunities available to Travel & Tourism to halt biodiversity loss and restore nature.
  2. eTraining, in collaboration with the Adventure Travel Trade Association (ATTA). This comprehensive guide for travel providers, tour guides and DMOs on the importance of animal and nature protection in tourism will include expert guidance and interviews, accessible narrative and supporting materials.
  3. Evaluation of business performance to identify dependencies and impacts on biodiversity and the natural environment. Our ANIMAL FOOTPRINT tool is aligned to industry guidance and biodiversity targets to ensure your business is on course for Net Zero and Nature Positive.
  4. A Nature Positive toolbox, allowing us to provide Travel & Tourism partners with bespoke solutions to boost biodiversity, restore nature, and reduce carbon emissions both through our services and by engaging experienced specialist organisations.

» Contact ANIMONDIAL to find out more and how you can get involved
» Find out about ANIMONDIAL’s Animal Protection Network

Daniel Turner, Director ANIMONDIAL

The race to Net Zero explained

Businesses across all sectors are announcing their commitment to achieving Net Zero goals: Apple by 2030, Unilever by 2039 and Coca Cola by 2040, while Shell and British Airways do not expect to reach Net Zero until 2050.

But what does Net Zero mean? Why is it necessary? What actions need to be taken, and why are some targets so far off when a green business transformation is an immediate need?

The worry is that the talk of net-zero is mostly just talk, with plans to offset emissions alarmingly light on detail. (The Economist, after CoP26, 2021).

As you may have read in ANIMONDIAL’s November blog, CoP26 (the Climate Change Conference) concluded that urgent action is required to reduce the risks and impacts of climate change by limiting the average increase in global temperature to 1.5o Celsius. A failure to do so, particularly if average temperature rise exceeds 2o Celsius, will not only mean widespread negative impacts on human well-being and security, but is likely to cause severe damage to life on Earth.

Private-sector commitment to climate action is gaining momentum, and many travel and tourism businesses, including ANIMONDIAL, have signed up to the Glasgow Declaration on Climate Action in Tourism. This commits companies to halving emissions by 2030 and reaching Net Zero before 2050. According to UNWTO/ITF research, carbon dioxide (CO2) emissions from tourism grew by at least 60% from 2005 to 2016, with transport-related CO2 contributing 5% of global emissions in 2016. Unless the sector accelerates decarbonisation its CO2 emissions could rise 25% or more by 2030, and not fall, as required.

Reaching Net Zero is not ONLY reliant on limiting carbon emissions.

In 2021, the world’s leading climate and biodiversity experts acknowledged that climate change and biodiversity loss mutually reinforce each other and, being driven by the same human activities, can only be tackled together (IPCC & IPBES 2021). This acknowledges that there is no clear path to delivering climate mitigation and Net Zero without investing in nature.

Net Zero is achieved when there is a balance between the amount of greenhouse gas emissions produced and the amount removed from the atmosphere. (UK Government).

Each year, the Earth’s surface soaks up billions of tonnes of CO2 from the atmosphere. This includes absorbing (or sequestering) more than 50% of human-produced CO2 emissions through photosynthesis (the process of food production in plants) and storing carbon in plant tissue and soils. Oceans too absorb CO2, storing as much as a quarter of emissions from human activity each year. Therefore, nature, consisting of biodiversity and functioning ecosystems, offers a cost-effective solution to climate change mitigation and adaptation. In fact, more biodiverse habitats typically store more carbon and are more resilient to climate change.

A combination of ambitious nature conservation actions to protect, sustainably manage and restore ecosystems, together with ambitious reductions in CO2 emissions, is ESSENTIAL to deliver goals on climate mitigation, climate adaptation and biodiversity, and to meet the targets of the Paris Agreement.

As outlined in the UNWTO’s One Planet Vision, a green recovery that prioritises ecosystem wellbeing presents an opportunity for tourism to become a leader in transforming to a low-carbon future. By bringing greater value, and therefore protection, to animals and nature we can be an important part of the global solution.

A sustainable society requires both a stable climate and healthy ecosystems.

ANIMONDIAL has long championed a Nature Positive approach for Travel & Tourism, and in 2022 we celebrate our Year for Biodiversity, recognising the importance of biodiversity and its role in the race to Net Zero. Working with our partners, we aim to guide and support Travel & Tourism towards a Nature Positive future through:

  1. A whitepaper in collaboration with the World Travel and Tourism Council (WTTC), that positions Travel & Tourism as a force for good in bringing greater value to nature and encouraging its better protection. It will explain the importance of nature, highlight the impacts of mismanagement, provide examples of best practice and champion the opportunities available to Travel & Tourism to halt biodiversity loss and restore nature.
  2. eTraining in collaboration with the Adventure Travel Trade Association (ATTA). This comprehensive guide for travel providers, tour guides and DMOs on the importance of animal and nature protection in tourism will include expert guidance and interviews, accessible narrative and supporting materials.
  3. Evaluation of business performance to identify dependencies and impacts on biodiversity and the natural environment. Our ANIMAL FOOTPRINT tool is aligned to industry guidance and biodiversity targets to ensure your business is on course for Net Zero and Nature Positive.
  4. A Nature Positive toolbox providing Travel & Tourism partners with solutions to boost biodiversity, restore nature, and lessen climate change.

» Contact ANIMONDIAL to find out more and how you can get involved

Daniel Turner, Director ANIMONDIAL