WHO WE ARE

ANIMONDIAL was established to realise the ambitions of its founders: to identify solutions to the reccurring problems facing ‘animals of the world’ caused by tourism and deliver meaningful change.

Recognising that animal welfare is part of a wider sustainable tourism agenda, ANIMONDIAL also works with like-minded experts to deliver unparalleled services that cover all relevant sustainability topics.


Daniel Turner – Co-founder and Director
(BSc Hons Environmental Biology, CBiol MRSB)

Daniel Turner: ANIMONDIAL Co-founder and DirectorDaniel is an environmental biologist with knowledge and experience in animal welfare science, ecology, environmental education, field conservation and wildlife trade regulation.

Between 2000 and 2017 he directed projects for the international wildlife protection NGO, the Born Free Foundation, and influenced international policy improving the welfare and protection of animals. This included the development of guidance and educational tools to aid the global travel industry, the creation and coordination of international multi-stakeholder alliances and the development and delivery of strategy that influenced EU animal protection policy. Daniel co-drafted ABTA’s Global Welfare Guidelines for Animals in Tourism, the only such guidance, and over the last decade, his advice to the travel industry has resulted in significant policy change in many travel businesses and travel trade associations.

Responsible Travel Logo‘I’ve worked with Daniel for 10 years. Daniel is widely regarded as one of the leading figures in the animal welfare movement, in particular for his engagement and work with the tourism industry. He is vastly knowledgeable and experienced in the issues and in how to engage business to solve them. I have no hesitation in recommending him highly to any tourism businesses looking for support in this area.’ – Justin Francis, Founder and CEO,  Responsible Travel 

Helen Usher – Co-founder and Director
(IDM PG Diploma Direct & Digital Marketing, BA Hons)

Helen Usher: ANIMONDIAL Co-founder and Director of CommunicationsHelen is the communications and partnership specialist. Skilled in marketing, PR, strategy and business development, Helen holds a postgraduate degree with honours from the Institute of Direct and Digital Marketing.

With over a decade of experience in fundraising and marketing for international animal protection NGOs, Helen has led award-winning global initiatives with charities and corporates (incl. FTSE 100). These have included Jaguar Land Rover, Born Free Foundation, Etihad Airways, Body Shop Foundation, Hewlett Packard Enterprise, Thomson Airways, STA Travel, and Kuoni.

Helen specialises in creating strategic and mutually-beneficial partnerships between charities and corporations.

Give as you Live Logo‘I have worked with Helen for a number of years in her fundraising roles within the charity sector. Helen has been the most influential and proactive advocate of the ‘Give as You Live’ online giving platform, her innovative and engaging approach has enabled us to raise vital unrestricted funds for over 300 charities.’
– Annabelle Risdon, Give as you Live*

REGIONAL REPRESENTATIVES


US Representative

Adam M. Roberts – Wildlife Trade Expert and Former CEO of Born Free Foundation

Adam M. Roberts - Wildlife Trade Expert and Former CEO of Born Free FoundationAdam M. Roberts, based in Washington, DC, has more than a quarter century experience in animal protection and wildlife conservation, focusing on both wildlife in captivity and the conservation of threatened and endangered species in the wild.

He is the founder of the Global Federation of Animal Sanctuaries, which accredits wildlife sanctuaries against a rigorous set of operational and animal care criteria and has been responsible for oversight of a variety of wildlife sanctuaries globally, focusing on animal care and long-term well-being. He is also currently the Senior Advisor to The Elephant Project, an effort to establish elephant sanctuaries in developing country elephant range states using innovative free market activities to underwrite the animals’ long-term care. Adam has served as Chief Executive Officer of Born Free USA/Born Free Foundation, an international wildlife charity working on global wildlife trade, and also served for two decades on the board of directors of the Species Survival Network. He is currently a consultant to charities across the globe, helping with organisational development and strategic planning.

‘ANIMONDIAL is an organisation whose time has come. The founder’s vision for a world of compassionate travel where corporations and tourists work together to ensure humane and sustainable excursions is laudable and I dare say no one has more expertise than Mr. Turner in how to bring this vision into reality. Animondial’s work will quickly become the gold standard in responsible travel where animals are concerned and I’m proud to be a small part of this massive and vital endeavour.’
– Adam M. Roberts

Africa Representative

Melissa Foley – Director, All About Africa

melissa Foley - Director, All About AfricaAll About Africa is a boutique marketing and operations consulting firm to the African safari tourism industry.  They offer a range of services from digital marketing, rebranding, mystery shopping, employee evaluation and training, sustainability implementations, and product development. Their expertise combined with a vast international network of industry partners makes them a perfect fit for international trade show representation.

Their core business philosophy is centred around sustainability and responsible travel. They not only work with local operators, accommodation providers and suppliers but also at a high level with tourism boards and associations, Minsters of Tourism, Regional Commissioners, NGO’s, and other stakeholders to encourage and support sustainability practices for both the private sector and destinations.

‘We are thrilled to collaborate with ANIMONDIAL to support tourism brands and NGOs alike to ensure they work together to implement the most ethical policies and procedures in regard to animal welfare in tourism.’ – Melissa Foley, All About Africa

* Give as you Live is the UK’s leading online fundraising platform enabling individuals to shop and raise free funds for charity.